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Spacious modernity characterizes Nivea flagship

BY DSN STAFF
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BERLIN — Few brands have translated their essence to the physical space as successfully as Nivea does in its Berlin flagship store, Nivea Haus (House). Fashioned in the company’s signature ultra-blue and white hues, the store offers shoppers an immersive experience.

The 5,000-sq.-ft. space is open and spacious, with a modern, streamlined look and professional feel, enhanced by clean lines and a lack of clutter. Oversized lifestyle photos drive home the skin-and body-care brand’s positioning. The white-coated sales assistants are friendly and knowledgeable, and add to the store’s inviting vibe.

The space showcases the depth of Nivea’s product assortment. An in-store photo feature allows customers to customize certain products with their own pictures. Shoppers can also walk into a large, globe-shaped interactive kiosk in the center of the store to access personalized beauty and skin information.

More than a store, Nivea House also features an extensive lineup of beauty and spa services, some with no-appointment needed, with the counter and waiting room located in the back of the store.

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Walgreens, LPGA Legends tee up to benefit Phoenix Children’s Hospital

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SUN CITY WEST, Ariz. — On May 1, Walgreens vendor partners and Walgreens executives teamed with 32 Legends of the LPGA, including Nancy Lopez, Pat Bradley, Jan Stephenson, Rosie Jones, Jane Blalock and Patty Sheehan, among others, at the Wigwam Resort in Litchfield Park, Ariz., for a round of golf three days before the Legends Tour’s third annual Walgreens Charity Classic

All ticket proceeds from the Walgreens Charity Classic benefited the Phoenix Children’s Hospital. All told, the event raised $42,500 for Phoenix Children’s Hospital, according to event organizers.

First-round play at the Legends Tour’s third annual Walgreens Charity Classic started May 3 on the Grandview Golf Course. Swedish golfer Liselotte Neumann turned up the heat in the Arizona desert for the tournament, defeating Danielle Ammaccapane on May 4 in four extra holes to earn her first Legends Tour’s title at the Walgreens Charity Classic.

Also as part of the event, Walgreens hosted its Walgreens Healthy Living Expo from 8 a.m. to 3 p.m., on Saturday and Sunday. The “Steps with Balance Rewards” on-course walk began at 10:30 a.m. each day and took place on the back nine holes of the Grandview Gold Course in Sun City West, Ariz.

The 36-hole stroke-play event featured a field of 48 Legends Tour players competing for a $250,000 purse.

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NACDS Annual 2014 Tuesday Nightlife – Awards Presentation

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SCOTTSDALE, Ariz. — Recognized for his nearly five decades of service to pharmacy and the chain drug store industry, Tony Civello, chairman, president and CEO of Kerr Drug was awarded the Sheldon W. Fantle Lifetime Achievement Award during the NACDS Annual Meeting. Mark Griffin, president and CEO of Lewis Drugs, and Larry Merlo, president and CEO of CVS Caremark, presented the award to Civello Tuesday evening.

To read more about the award, click here.

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