Rite Aid tests revamped beauty section – Part 2
NEW YORK — A Rite Aid Genuine Well Being store in New York’s West Village is testing a revamped beauty section. Dubbed Beauty Vision, the section features a wider assortment of brands, a spruced up look and a Beauty Vision adviser who can help customers learn about various brands and products.
For more photos of Rite Aid’s Beauty Vision, click here.
Men-only nail salon opens in L.A.
LOS ANGELES — Hammer & Nails launched on Nov. 9 its flagship shop on Melrose Avenue — marking the opening of Los Angeles’ first exclusively male nail salon.
Offering men an alternative to visiting female-centric nail salons, Hammer & Nails pairs hand and foot treatments with the ultimate “man cave” experience.
In addition to offering custom MANicures and pedicures, as well as its signature “Repair” MANicures and pedicures — which include nail trimming, filing, a sea salt scrub and moisturizing — the salon also has personal flat-screen TVs and headphones, premium sports channels and complimentary beverages. Prices range from $25 to a total package of salon treatments for $80.
Decorated with oversized leather chairs, the front-end of a classic Chevy pickup truck and a leather punching bag and gloves from the 1940s, founder and Hollywood entrepreneur Michael Elliot has spared no cost to create a relaxing escape for men in
Hammer & Nails plans on expanding “… across the nation in the near future,” the company stated.
Vendor buzz from Shopper Marketing Expo
CHICAGO — Drug Store News editors talked to vendors at the Shopper Marketing Expo about the buzz from the show floor, the biggest challenges in shopper marketing today and what their companies are doing to help retailers and CPG companies meet those challenges.
To read the complete vendor Q&As, click here.
To keep up with all the news from the Shopper Marketing Expo, visit DrugStoreNews.com/Shopper-Marketing-Expo.