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Discover Beauty Within launches Suite on the Street mobile beauty studio

BY DSN STAFF
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NEW YORK — To raise awareness for the quarterly beauty publication Discover Beauty Within, the publication launched its Suite on the Street weeklong initiative on April 2. The Suite is a Walgreens and Discover Beauty Within branded tour bus that will serve as a mobile beauty studio to demonstrate select products and techniques to customers and passers-by. Suite on the Street will stop at Walgreens and Duane Reade locations throughout New York City and the tri-state area with planned stops at stores in Los Angeles, Chicago and Miami throughout the year.

“We view our customers as A-list and our Suite on the Street gives us the ability to treat them as such,” said Steven Dixon, publisher of Discover Beauty Within. “Onboard guests will receive manicures, mini-makeovers and more courtesy of our generous sponsors, reinforcing our belief that women should feel like a million bucks without having to break their budgets.”

The Suite on the Street Premiere Sponsors are TRESemmé, Bio-Oil, Yes To, Sensationail and NutriDiet. Station Sponsors include Milani and Colgate. Each sponsor will host its own area within the Suite to provide guests with services and individual tips for at-home beauty. As an added bonus, all guests will take home a Suite on the Street Beauty Bag filled with items from Bi-Oil, NutriDiet, Colgate, Shea Moisture, Tone, Conair, Hollywood Fashion tape, Studio 35, Cantu, Jordana, Milani, Yes To, Sensationail and TRESemmé, as well as a copy of Discover Beauty Within magazine.

“Suite on the Street is product trial at its best. We are directly providing customers with a one-on-one experience with the great brands and products we carry in-store and online,” stated Shannon Curtin, group VP beauty and personal care at Walgreens. “We expect this initiative to increase customer loyalty and drive more traffic to our beauty aisles.”

On April 3, the Suite on the Street will be located near the Union Square Walgreens for the launch event. Press and consumers will be invited on board from 2 p.m. through 8 p.m., and a VIP reception will be held from 5:30 p.m. through 7:30 p.m. at The Fourth (downstairs at Botequim).

On April 2 to 7, the Suite will visit eight Walgreens/Duane Reade locations in the New York tri-state area. On-board brand ambassadors will demonstrate the benefits of the partner products and provide samples and coupons to beauty shoppers both on board and passers-by while supplies last.

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PHOTO SLIDESHOW: Target’s new premium skin care set

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MINNEAPOLIS — Looking to better compete with higher end beauty retailers, Target has staffed hundreds of its stores with beauty advisers and revamped the look and feel of its beauty department, and now the retailer is stepping up its beauty offerings by adding premium skin care products to more than 700 locations.

Beginning in March, Target has introduced premium skin care offerings to 749 Target stores in the United States. The brands include Vichy, La Roche-Posay, MD Complete by Dr. Brian Zelickson, Laneige, 29 by Lydia Mondavi, Own Skin Health and Borghese Age Defying Cellular Complex. The premium skin care assortment is part of a department redesign featuring brighter lighting, back-lit signage highlighting product attributes and ingredients, shelving allowing for brand customization and a Beauty Concierge kiosk, where advisers consult Target shoppers. These advisors are specially trained to provide unbiased recommendations to guests who may have questions about products or would like to sample products. Based on guest response to last year¹s launch of the program, Target has expanded the Target Beauty Concierge program to more than 300 stores across the country with new markets including New York, New Jersey, San Francisco and Dallas-Fort Worth, the company stated during its fourth-quarter conference call in February.

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Pharmacy advocates gather for 6th Annual NACDS RxImpact Day

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WASHINGTON — Looking to shine a spotlight on pharmacists’ increasingly vital role in the delivery of healthcare services, hundreds of pharmacy advocates once again convened on Capitol Hill to participate in the 6th Annual NACDS RxImpact Day. This year’s event, held March 12 to 13, brought together more than 400 community pharmacists, pharmacy executives, pharmacy students and other pharmacy leaders from 40 states to educate elected leaders about issues facing pharmacy today. Meetings were conducted with more than 80% of the entire U.S. Congress including 136 of 139 members of Congress who serve on congressional committees with jurisdiction on healthcare issues.

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