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Design of the Times Gallery

BY DSN STAFF
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CHICAGO — In advance of the Design of the Times awards here at the 2013 Shoppers Marketing Expo, DSN took a look at the finalists in the drug store category. Check them out here in this slideshow.

To view the winners, click here.

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Bringing prestige experience to drug

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TORONTO — Canadian retailer Shoppers Drug Mart celebrated in late August the opening of its second enhanced BeautyBoutique at the Toronto Eaton Centre. Continuing its effort to further elevate the beauty experience within its stores, the 4,000-sq.-ft. BeautyBoutique features 21 prestige brands, as well as new fixtures, digital signage and enhanced fragrance and derm areas.

The design was inspired by the concept of a gift box and the idea of unraveling a ribbon to reveal the present. The ribbon “effect” is reflected in the digital signage that wraps around the boutique and the finishing elements that extend over the fixtures to the ceiling.

The first BeautyBoutique opened in November 2012 in a Shoppers Drug Mart store in Toronto.

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SLIDESHOW: Design of the Times finalists in the drug store category

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CHICAGO — The Path to Purchase Institute’s annual Design of the Times merchandising display competition will once again take center stage at the Shopper Marketing Expo, next month, in Chicago. More than 100 finalists were prescreened to compete for gold, silver and bronze awards across eight different channels of retailing, including drug, food, mass, consumer electronics, convenience, home center/hardware, sporting goods and specialty stores.

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