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Bringing prestige experience to drug

BY DSN STAFF
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TORONTO — Canadian retailer Shoppers Drug Mart celebrated in late August the opening of its second enhanced BeautyBoutique at the Toronto Eaton Centre. Continuing its effort to further elevate the beauty experience within its stores, the 4,000-sq.-ft. BeautyBoutique features 21 prestige brands, as well as new fixtures, digital signage and enhanced fragrance and derm areas.

The design was inspired by the concept of a gift box and the idea of unraveling a ribbon to reveal the present. The ribbon “effect” is reflected in the digital signage that wraps around the boutique and the finishing elements that extend over the fixtures to the ceiling.

The first BeautyBoutique opened in November 2012 in a Shoppers Drug Mart store in Toronto.

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SLIDESHOW: Design of the Times finalists in the drug store category

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CHICAGO — The Path to Purchase Institute’s annual Design of the Times merchandising display competition will once again take center stage at the Shopper Marketing Expo, next month, in Chicago. More than 100 finalists were prescreened to compete for gold, silver and bronze awards across eight different channels of retailing, including drug, food, mass, consumer electronics, convenience, home center/hardware, sporting goods and specialty stores.

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Walgreens opens flagship in former Philadelphia National Bank building – Part 4

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PHILADELPHIA — Walgreens opened its latest flagship here on July 31 in the City of Brotherly Love only one block away from Philadelphia City Hall, featuring 26,000 sq. ft. across three floors — the second floor is an extension of Walgreens’ “Fresh” concept and houses the FroYo bar and a Philadelphia pretzel stand.

The third floor features the original ceiling and chandeliers from 1932, when the building was occupied by Wanamaker’s Men’s Store. Like Walgreens, Wanamaker was a trailblazing retailer one century ago. The building later became known as the PNB Building, having been bought by Philadelphia National Bank in 1952. The building’s most recent retail tenant was Border’s.

But now Walgreens is bringing back a little of the original swagger of Wanamaker’s, which in the 1930s was intended to rival European department stores, with its signature beauty department and service-focused pharmacy area.

Also featured prominently are many Pennsylvania-centric companies, including Hershey’s and Crayola.

 For photos of the store’s exterior and design (Part 1), click here.

For photos of the pharmacy and OTC section (Part 2), click here.

For photos of the beauty section (Part 3), click here.

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