Opinion

Mar 31, 2014
"Retailers are not just looking for new products, and lots of talk, they...
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Mar 10, 2014
Apparently, I am one of about 10 mil­lion unique users who, as this issue...
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Feb 18, 2014
“No one gets paid unless patients improve adherence.”
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Jan 09, 2014
We have an annual holiday tradition at DSN that helped inspire the image...
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Dec 26, 2013
It’s been a busy month for news about CVS Caremark, as DSN raced to...
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Nov 08, 2013
“If you want to know why we may not pick up some of your brands, it’s...
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Sep 10, 2013
There is no question that the way people shop has changed.
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FROM THE BLOGS

Got share of heart?

As legendary Harvard Business School marketing professor Theodore Levitt once put it, "people don't want to buy a quarter-inch drill. They want a quarter-inch hole!" Retailers are not just looking for new products, and lots of talk, they are looking for ... more


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