Schnucks begins register donation campaign to help tornado victims

Schnucks customers have the opportunity to help those affected by the tornadoes and storms that ravaged the Midwest on the evening of Dec. 10.

Beginning Dec. 13 and continuing through Dec. 19, Schnucks customers at checkout can round up their purchase to the nearest dollar with 100% of the donations going to the American Red Cross’ Disaster Relief Fund.

[Read more: Schnucks expands curbside pickup to 12 additional stores]

“Our partners at the American Red Cross are working around the clock across several states to help those in need and make sure everyone has a safe place to stay, food to eat, critical relief supplies, emotional support and comfort in the face of one of the most devastating tornado outbreaks in years,” said Schron Jackson, Schnucks director of community engagement and customer care. “Our customers also have the opportunity to help simply by telling their Schnucks checker that they want to ‘Round Up’ as they have so generously done in the past.”

It is estimated that more than 30 tornadoes ripped across several Midwestern states leaving dozens dead and many more without shelter, food or power.

[Read more: Schnucks raises $300K for Tree of Lights campaign]

“We are incredibly grateful for the generosity of Schnucks’ customers and our partnership with Schnucks which allows the Red Cross to help those affected by these tornadoes and carry out our life saving mission,” said Beth Elders, executive director of the Greater St. Louis Chapter of the American Red Cross.