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09/23/2021

RxBar expands limited-edition holiday-inspired flavors

RxBar’s limited-edition holiday flavors now include snickerdoodle, as well as the returning gingerbread, pecan and pumpkin spice varieties.
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RxBar is already channeling the vibe of the most wonderful time of the year.

The Chicago-based company is getting a jump start on the holiday season by bringing bar several of its limited-edition bars and adding a new variety to the lineup.

Flavors that will be making their return include gingerbread, pecan and pumpkin spice, which were inspired by decadent seasonal treats.

[Read More: Banza, Beyond Meat and Follow Your Heart partner on plant-based pizzas]

New from the brand is the snickerdoodle bar, which is made from such ingredients as dates, egg whites, nuts and a hint of cinnamon, the company said.

“Fans always look forward to our limited-edition holiday flavors, and we wanted to give them a little something extra to celebrate the season this year,” Jenny Lindquist, the director of experience planning at RxBar said. “That’s why we launched new RxBar snickerdoodle — to add something new and exciting to our cozy holiday line-up while bringing back the nostalgic flavors we all know and love.”

Currently, consumers can find RxBar’s snickerdoodle flavor available for purchase online at RxBar.com and at select Trader Joe’s retail stores nationwide for a limited time.

[Read More: Kellogg’s adds variety to Elf on the Shelf cereal]

All other limited-edition holiday flavors are also available online at RxBar.com and at select grocery, specialty pharmacy and mass retailers nationwide.

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