Walmart looks to make a splash in NYC through

Walmart is upping the ante in the grocery delivery wars in one of the nation’s most competitive markets.

“This is a key building block that is part of Jet’s strategy focused on urban centers and will help us build personal relationships with customers while offering them a unique assortment, tailored experience and personal service,” said Simon Belsham, president of

Walmart’s division announced it will open a fulfillment center in New York City, in the Bronx, that will support same-day and next-day delivery throughout the city. The center will exclusively house Jet inventory, which includes groceries and everyday essentials.

To support its delivery efforts, Jet is partnering with Parcel, a last-mile delivery start-up Walmart acquired last October. It provides customers with live updates via text messages about delivery status.

In offering same-day delivery in New York City, will compete with Target, which offers same-day delivery for in-store purchases to part of the city for a fee. Also, Amazon Prime provides same-day grocery delivery in the city.

Jet’s headquarters are in Hoboken, New Jersey. The company said the new center will create hundreds of jobs in the New York area.