RETAIL NEWS

Walgreens kicks off Red Nose Day with Everyday Heroes

BY DSN STAFF

For the fifth year in a row, Walgreens is supporting Red Nose Day with a little help from some friends.

The Deerfield, Ill.-based retailer announced that the organization’s new Everyday Heroes were on the ground to help start the organization’s fundraising efforts on the shelves of its locations, as well as Duane Reade locations nationwide.

“Supporting young people and communities is a key pillar of what Walgreens stands for, which is why Red Nose Day is a cause we support year over year,” Alex Gourlay, the co-chief operating officer of Walgreens Boots Alliance and president of Walgreens, said. “With the help of our Everyday Heroes, Walgreens is committed to improving the lives of children in need with critical funds and programs, while also supporting our customers in shaping a socially conscious next generation. Just by shopping at Walgreens, we are showing people that a small act – like purchasing a Red Nose – can help make a significant difference in their communities.”

Limited-edition Everyday Hero Red Noses — to wear in support of Red Nose Day on May 23 — are also available for $2 until June 1, the company said.

In addition, to celebrate the company’s fifth consecutive year of support for the organization, five collectable Red Noses, — the original, rojo, ruby, scarlet and rusty — which address such serious issues as homelessness, hunger, and illiteracy, that affect children living in poverty, are joining the effort in the United States.

To also help the organization’s efforts, the identities of the Everyday Hero Red Noses are to be concealed in specially designed bags.

Joining the day’s efforts is the new Hero High Five Challenge from the retailer, which encourages children and parents to participate in a race to collect all five Red Noses, pose for a photo with them and post on social media by using the #HeroHighFive hashtag for a chance to be featured in a Walgreens segment during the NBC televised event on May 23.

Beneficiaries of the Red Nose Day Fund include the Boys & Girls Clubs of America, Children’s Health Fund, Save the Children, City Year, Covenant House, International Rescue Committee, Laureus Sport for Good, UnidosUS, and The Global Fund.

The Red Nose Day campaign will culminate in a three-hour block of special television programming celebrating Red Nose Day on Thursday, May 23, starting at 8 p.m. ET on NBC.

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