Walgreens brings #ItEndsWithUs campaign to Los Angeles

4/20/2018
After previously teaming up to educate Dallas teens on the opioid epidemic, Walgreens and actor Brandon Larracuente are bringing the #ItEndsWithUs campaign to Los Angeles.

As part of the annual WE Day California celebration, more than 15,000 area youth will hear real stories of addiction. The retailer will educate those in attendance on how it is working to combat the epidemic and provide teens with resources and positive steps they can take in their community.

Brandon Larracuente from Netflix’s “Bloodline” and “13 Reasons Why”, who lost a close friend to opioid addiction, will speak via video message to introduce the campaign those at the event.

“The opioid epidemic is an issue affecting our generation and I am proud to work with Walgreens on their #ItEndsWithUs campaign,” Larracuente said. “The first step is raising awareness, the second is education on the opioid epidemic and the third is driving positive change. Through #ItEndsWithUs, we hope teens will follow these steps and encourage others to join the movement to end the opioid epidemic.”

Larracuente also will introduce Adelle Bella, an Irvine, Calif., millennial who overcame her addiction and is now working with Walgreens to educate teens on the issue.

The #ItEndsWithUs campaign began as an effort to help combat the national opioid crisis, and as part of its continuing efforts to combat drug abuse, Walgreens has made naloxone available without a prescription in its pharmacies across California and installed safe medication disposal kiosks in 600 locations across 45 states.

Following WE Day California, Walgreens will continue to create awareness on the opioid epidemic at WE Day events in Chicago and Seattle.
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