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Walgreens to pilot the Birchbox experience in select stores

BY DSN STAFF

Walgreens and online beauty retailer Birchbox are joining forces.

Together, the companies said they will build the Birchbox retail experience in Walgreens stores, bringing prestige beauty brands to the Deerfield, Ill.-based company’s shelves. In addition, Walgreens also announced that it would be acquiring a minority interest in the beauty-focused company.

“This is an exciting time for beauty at Walgreens,” Richard Ashworth, president of operations at Walgreens, said. “Our customers want to shop the most sought-after brands in a welcoming and accessible environment, and the addition of Birchbox to our growing beauty offering is a big step in delivering on our promise to differentiate and elevate the beauty experience at Walgreens. This collaboration will help enable Walgreens to continue to strengthen our beauty offering and build our prestige portfolio.”

The initial pilot will include 11 Walgreens locations across major cities within the country, rolling out from December to early 2019.

“In Walgreens, we have found an exciting partner that supports our mission of reaching an underserved customer who doesn’t prioritize beauty,” Katia Beauchamp, CEO and co-founder of Birchbox said. “Birchbox has effectively changed the relationship that this customer, who represents 70% of the market, has with beauty and increased her spend in the category. Walgreens is deeply committed to beauty and shares our vision for a different type of retail experience — one that is holistic, seamless and designed to help shoppers make informed, confident decisions. Together we will continue to evolve the integration of our physical and digital shopping experiences.”

Birchbox in-store experiences within Walgreens will have a dedicated space with its branding, elevated design and curated product assortment of full-sized skin care, hair and makeup products from more than 40 prestige brands.

Within each of the pilot stores, the online beauty retailer also will offer subscriptions to its monthly delivery services of personalized samples and a Build Your Own Birchbox, or BYOB, experience.

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Brandless bringing pop-up store to New York City

BY Deena M. Amato-McCoy

An online no-brand retail start-up that sells no-name home staples — mostly at $3 a pop — is bringing its concept to life in New York City.

The company will open the doors to its pop-up store in New York City’s Meatpacking dDistrict between Oct. 24 to Nov. 4. The “Pop-Up With Purpose” experience, which will feature more than 350 items priced at $3 or less, is designed to encourage shoppers to taste and trial merchandise.

In addition to browsing the company’s entire assortment, which will be displayed on floor-to-ceiling fixtures, customers will be introduced to new product releases, and can purchase a “Best of Brandless” bundle curated and packed specifically for New York City visitors. The store also will feature tasting flight menus; a full-tasting wall of non-GMO, organic and vegan snacks; a fair-trade coffee experience; and a clean beauty lounge, among other services, according to the company.

The store also will highlight Brandless’ purpose-driven mission through interactive storytelling features. For example, every time a customer makes a purchase online or makes a social post using #BrandlessLife while the pop-up is open, the company will donate one meal through its partnership with Feeding America.

“We want people to experience #BrandlessLife, which extends beyond the products to a movement centered on simple, fair prices,” said Tina Sharkey, co-founder and CEO of Brandless.

This is the company’s second pop-up experience. The e-commerce start-up debuted a pop-up store in Los Angeles from May 1 to May 13. While the store displayed the company’s products, no merchandise was for sale. Instead, the location featured free samples, and live and online streamed content.

The New York City location is expected to be double the size of the Los Angeles pop-up store, according to Brandless.

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Southeastern Grocers donates nearly $400K to hurricane relief efforts

BY DSN STAFF

After announcing its plans to help those affected by Hurricane Florence with customer donations, Southeastern Grocers said it would be donating nearly $400,00 to the American Red Cross Disaster Relief.

“Today marks decades of partnership with Southeastern Grocers and the American Red Cross. We are humbled by the generosity of their customers and the Southeastern Grocers Gives Foundation,” Anna Trefethen, American Red Cross vice president of humanitarian services, Southeast and Caribbean division, said. “This donation, in support of our relief efforts, enables us to prepare and respond before, during and after disasters. Time and time again they are there when communities need them the most.”

The Jacksonville, Fla.-based company activated the donation program in each of its stores — Bi-Lo, Fresco y Más, Harveys Supermarkets and Winn-Dixie — and online on Sept. 14. All of the money raised will be donated to the American Red Cross Disaster Relief, which enables the organization to prepare for, respond to and help people recover from disasters, the company said.

“We care passionately about our associates, customers and communities that we serve. We sincerely thank each of our associates and customers for continuously demonstrating acts of generosity and kindness during difficult times,” Anthony Hucker, president and CEO of Southeastern Grocers, said. “Thanks to their generous contributions, we are able to make this significant donation to the American Red Cross to assist our neighbors affected by Hurricane Florence.”

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