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TSG’s Gibbons retires

BY David Salazar

Dave Gibbons, a more than 40-year brand building veteran and vice president of strategic business development for the Swanson Group, has retired, effective April 13, the sales and business development agency announced Friday.

Gibbons, who joined TSG in 2016, previously was senior vice president of sales for EB brands’ EB Sport Group – a role that was preceded by a stint as vice president of sales and customer marketing for Omron Healthcare. At Omron, Gibbons led a more than $115 million sales team and a more than $10 million customer marketing team.

Dave Gibbons TSGIn all his roles, TSG principal Rick Swanson said, Gibbons has helped deliver companies top- and bottom-line growth in his various senior-level positions at leading companies.

“Dave will be missed, but will always be considered a part of our TSG family,” Swanson said.

 

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Health Dialog, higi to share data for patient insights

BY Michael Johnsen

Health Dialog and higi on Thursday announced an agreement to combine real-world patient data from higi’s national network of screening stations with Health Dialog’s population management programs. New data-driven health insights will help health plans, providers and employers deliver actionable health interventions to patients, the companies said.

Through the agreement, Health Dialog’s analytics engine, Care Pathways, will analyze the population health data collected through higi to classify individuals into one of nine health stages based on their progression from wellness to disease. Health Dialog said it will use these insights to deliver personalized health interventions to help individuals prevent or delay disease progression.

“Today’s population health programs largely use data from health events that occurred in the past or are reported once a year by members, which limit their effectiveness,” Danielle Barrera,

The health intervention programs Health Dialog will offer range from intensive chronic disease management and wellness improvement to shared decision making, all delivered through telephonic health coaching, digital engagement and health education tools and resources.

“Higi is thrilled to partner with Health Dialog to help targeted populations receive more personalized treatment plans through data-driven insights,” Jeff Bennett, CEO of higi, said.We are dedicated to working with organizations, including payers, providers and employers, to provide enhanced solutions for care, and our partnership with Health Dialog will further streamline the process of connecting consumers and their data to their healthcare needs.”

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Report: Consumers prefer personalized offers, content

BY Deena M. Amato-McCoy

There is an increasing gap between retailers’ marketing methods and the campaigns that realistically drive consumers’ purchase decisions.

In addition to wanting more personalized experiences, consumers want to discover brands and affirm purchase decisions through social influencers, according to “Retail 2018: The Loyalty Divide,” a report from Oracle.

According to the data, 69% of respondents note personalized offers based on preferences are appealing, while 66% find personalized offers based on purchase history as appealing. Fifty-eight percent of consumers said personalized content and communications are appealing.

Consumers also indicated that retailers must have a strong social presence, and want to use social influencers when discovering new brands and affirming purchases. For example, 53% are likely to research brands on social media before buying, and 46% are likely to save ideas on social media about products or retailers.

Forty-three percent are likely to share photos of retail experiences/products on social media, and are likely to follow influencers that post about favorite retail brands, respectively.

Consumers also believe in the integrity of social influencers, as 41% of consumers agree that YouTube reviews are more trustworthy than branded advertising or communications, and 37% of consumers believe that retailers used and recommended by social media influencers are more trustworthy than those recommended by celebrities.

Despite this trend, 28% of retailers will only take into account measures of loyalty based on activities such as loyalty card membership or transaction frequency, the study revealed.

“The future of loyalty will be a balancing act between consumers desire for more anonymity, or at least direct control of their data, and an expectation for meaningful personalization that is targeted and timely,” said Mike Webster, senior VP and general manager, Oracle retail and hospitality. “We believe the answer is a new approach to segmentation that integrates advanced algorithms and machine learning into the retail business process that govern planning, inventory and pricing.”

There is less of a gap when it comes to using artificial intelligence (AI). Only 26% of consumers find AI on a mobile device that gets to know the user through voice recognition and then makes intelligent recommendations as unappealing compared to 91% of retailers that think this would be appealing to consumers.

Other findings include:

  • 91% of consumers note it is appealing to accept or reject offers so that the retailer loyalty program can learn what products and offers are of most interest.
  • 86% of consumers note that it is appealing when a retailer’s staff and customer support uses their personal preferences to provide better service.
  • 52% of retailers think consumers are concerned about data being passed onto third parties, yet 81% of consumers would consider removing their personal information if they could. Meanwhile, 53% are concerned that their data is being passed onto third parties.

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