RETAIL NEWS

Target’s shipping boxes get a new look

BY Marianne Wilson

Target is giving its shipping boxes a distinct look just in time for the holidays.

The discounter, which previously announced free two-day shipping for the holidays, has enhanced its shipping boxes with three playful designs that revolve around Target’s signature mascot, Bullseye. The designs feature Bullseye pulling up in a Target delivery truck, scampering around the house, and peeking out of a Target box. The retailer plans to use the boxes to ship orders into the new year.

“Target’s new shipping boxes help elevate the everyday,” said Todd Waterbury, Target’s chief creative officer. “We wanted to take a routine interaction, like receiving a shipping box on your doorstep, and turn it into an expression of joy using Target’s iconic branding. We took a unique creative approach to each of the three box designs, so that it brings to life our mascot Bullseye in a different and playful way, that’s unmistakably Target for our guests.”

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