Target reportedly testing products with exclusive app
Target is stepping up new product development with a secret app that connects designers with the customers that purchase the merchandise.
Called Studio Connect, the Target app solicits feedback from families throughout the product development process, reported Fast Company. The result is better designed merchandise that drives sales.
Users scroll through pictures of a selection of merchandise on the social media-like app, and provide their feedback, or how they think products could be improved, according to the report. App participation is invitation-only, and customers are chosen based on online research and receipt polls conducted by the retailer. The group is restricted to approximately 600 members.
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Target to offer consumers a day of digital savings
Target is looking to help consumers on the hunt for summer savings with a one-day sale, happening on July 17 at Target.com
Those who spend $100 on Target.com on July 17 get a free six-month membership for same-day delivery. Several of the day’s deals include:
- A 30% off Target exclusive home brands;
- Sale on cookware, small appliances and floorcare;
- A 25% off beauty and personal care;
- Sales on select top toy brands;
- After spending $25, a $5 saving on books;
- A 30% off Target-exclusive kids home brands;
- A 30% off top Google products;
- A 30% off select baby gear; and
- Free shipping on next-day Target Restock delivery orders on July 17.
Further information on the day of savings can be found on the company’s website. The sale will begin early in the morning on July 17 and run through 11:59 pm CT.
Wakefern appoints new SVP of marketing
Wakefern is shaking up its leadership team by naming a new senior vice president of marketing.
Erk Keptner, the previous senior vice president of sales, merchandising and marketing for Ahold Delhaize’s Giant Food Stores, has been appointed to the role.
He will oversee the Keasbey, N.J.-based retailer’s digital commerce and analytics, advertising, corporate merchandising, private label, own brand and social media and digital advertising divisions.
“Erik came up in the grocery business at a pivotal time for the industry, and throughout his career has demonstrated an unwavering commitment to implementing consumer-centric marketing and merchandising strategies,” Chris Lane, executive vice president of Wakefern, said. “He’s a proven leader, and we are very excited to welcome him to the Wakefern team.”
Prior to his role at Giant Food Stores, Keptner was the executive vice president of marketing for Ahold USA. He also served as the senior vice president of marketing and consumer insights, and also was the senior vice president of marketing and communication for Giant Food Stores.
“Wakefern has a long history as a respected industry leader. I look forward to joining the team and working with the 50 cooperative member families that make up this esteemed retailer,” Keptner said.