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Snapchat, Amazon reportedly developing visual search

BY DSN STAFF

Snapchat could potentially make it easier for users to make a purchase from Amazon.

Code buried within the social media channel’s Android app update includes an unreleased “visual search” feature that connects users to Amazon’s product listings, according to TechCrunch.

Codenamed “Eagle,” the service encourages users to “press and hold” the camera feature to identify an object, song, or barcode. The data is then sent to Amazon, Shazam or other partners. Once an object’s data or barcode has been scanned, it is sent to Amazon. Users are then linked to the product on Amazon’s website, according to the report.

The code also prompts users to “share product,” “send product,” or “see all results at Amazon.”

To read more, click here.

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Walmart looks to ease back-to-school shopping through its app

BY Deena M. Amato-McCoy

Walmart is gearing up for the second biggest shopping season of the year.

The discount giant on Wednesday unveiled new online tools designed to ease the back-to-school shopping experience for parents, teachers and students. Among the new initiatives, Walmart is now featuring dedicated school supply lists within its mobile app. Last year, the discount giant’s website debuted TeachersLists, a centralized location where teachers can upload supply lists. This year, parents can access the lists on Walmart’s mobile app, as well.

By entering their ZIP code, customers can pinpoint their child’s individual classroom list or access a general grade supplies list. The app also pinpoints the store aisle for each item. Customers can also use the app to locate all available school supplies and brands at store-level.

Walmart is also debuting a service that helps teachers stock up on classroom supplies. Walmart’s Teacher Shop, a dedicated section online and in more than 2,100 stores, features classroom décor and supplies, including stickers, reward charts, dry erase boards and markers, among other essentials.

The retailer has also doubled the assortment of back-to-school and college products available during the season, with everything available for buy-online-pickup-in-store. Back-to-school staples are eligible for Walmart’s increasingly expanding Online Grocery Pickup shopping service, and a majority of back-to-class items are also available for free two-day shipping on orders over $35 without a membership fee, according to Walmart.

The discounter kicked off its back-to-school season with the introduction of its newly launched Buy the Room feature, a service that allows customers to add a group of items to their online shopping cart, and buy a complete look. Initially, the service will highlight dorm living, and feature five curated collections. Each room will feature up to 20 of the most popular items college students need to outfit their living space.

Buy the Room is an extension of Walmart’s new digital home furnishings shopping experience. This is one of many elements featured on Walmart’s redesigned website, which was introduced in February.

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Whole Foods Market offering deals prior to Amazon’s Prime Day

BY Deena M. Amato-McCoy

Amazon is using Whole Foods Market to kick off Prime Day in a big way.

Leading up to Prime Day on July 16, the online giant will offer a week of deals at Whole Foods stores. It’s even offering an incentive: Prime members who spend $10 at Whole Foods from July 11 through July 17 will receive a $10 Amazon account credit to use during the 36-hour sales event. Prime Day kicks off on July 16 and will last 36 hours.

Throughout the week, Whole Foods will also feature sales on select seasonal items, including fresh produce, meats, and grocery items. Amazon Prime Rewards Visa cardmembers will also earn 10% back at Whole Foods, up to $400 in purchases, throughout the pre-sale, as well as during the 36-hour Prime Day shopping event.

Amazon is also using the pre-sale week to drive some business for its Prime Now grocery delivery service. Prime members who try Prime Now before July 17, will receive $10 off their order, as well as $10 to use towards a future order.

This will be the first year that Whole Foods is part of Amazon’s Prime Day sale. In addition to snagging deep discounts on select popular products during Prime Day, customers will also get an additional 10% off hundreds of sale items throughout Whole Foods stores.

“Since Amazon acquired Whole Foods 13 months ago, it has been steadily integrating the grocery chain and its loyal customers. Prime Day deals connected to Whole Foods further integrates the grocery chain into the Amazon family and sets up a potentially lucrative 36-hour shopping period July 16-17,” said Tom Caporaso, CEO of Clarus Commerce.

“The fact that Amazon will launch this incentive for Prime members on July 11, is a very smart move, generating excitement and engagement around Whole Foods and Prime Day itself,” he added. “Amazon’s focus is and has always been on its customers and taking the friction out of shopping. By adding Whole Foods benefits to Prime, 100 million consumers now have a very good reason to shop there – or better yet – a reason not to shop elsewhere.”

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