RETAIL NEWS

Rite Aid’s Thrifty Ice Cream expands availability

BY DSN STAFF

Rite Aid is expanding its Thrifty Ice Cream brand into additional markets.

The Camp Hill, Pa.-based retailer announced that the ice cream, which previously was available in California, can now be found in Idaho, Oregon and Washington.

Available flavors include:

  • Chocolate Malted Krunch, which contains California milk, mini malt balls and dark chocolate specks and flakes;
  • Rocky Road, which has chocolate, marshmallows and California almonds;
  • Mint Chocolate Chip, which contains a mint flavor and dark chocolate specks and flakes;
  • Pistachio Nut, which features California pistachios;
  • Cookies ‘n Cream, which has chocolate cookie chunks mixed with vanilla ice cream;
  • Butter Pecan, which contains butter flavored ice cream and butter-roasted pecans;
  • Chocolate Chip, which has vanilla ice cream and dark chocolate chips blended in; and
  • Vanilla, which is the classic flavored ice cream.

“The Thrifty Ice Cream brand has been proudly sold in stores and enjoyed by customers for nearly 80 years,” William Renz, the senior vice president of category management and marketing, at Rite Aid said. “Expanding the availability of this iconic brand is something we wanted to do for our customers to ensure that more generations of ice cream lovers can fall in love with this one-of-a-kind ice cream.”

Thrifty Ice Cream is made with real California milk, and many ice cream flavors have been created with the same recipe for 50 years, the company said.

There are currently 23 flavors available in California and up to eight flavors can now be found in Idaho, Oregon and Washington.

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