Rite Aid, GNC extend partnership through 2021
Rite Aid and health-and-wellness retailer GNC are extending their partnership. The companies recently announced an agreement that will bring their exclusive partnership — which began in December 1998 — into 2021.
“Our more than 20-year partnership with GNC has provided Rite Aid with a key point of differentiation in the marketplace while strengthening our reputation as a health and wellness destination for our customers,” said Bill Renz, Rite Aid senior vice president of category management. “We’re pleased to extend our partnership and continue offering the highly popular GNC products our customers know and trust as we also focus on launching innovative GNC brands in our stores throughout the coming year.”
Currently, GNC operates 2,200 store-within-a-store locations inside Rite Aid stores nationwide, including within its Wellness format.
“Our GNC brand has benefitted tremendously from being prominently featured at Rite Aid stores throughout the country,” said Allen McClard, GNC senior vice president and chief merchandising officer. “As a global brand that helps people live well, we share Rite Aid’s commitment to meeting the unique health and wellness needs of our customers. We look forward to working together to continue meeting these needs while collaborating to drive further innovation at Rite Aid stores.”
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