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Rite Aid enters Adobe partnership to fuel digital efforts

BY DSN STAFF

Rite Aid is joining forces with a big name to drive its digital transformation. The Camp Hill, Pa.-based company announced Monday that it would be working with Adobe to bring its customers a personalized connected health-and-wellness experience using Adobe Experience Cloud.

Rite Aid said the partnership would help to create a continuous, consistent and compelling customer experience for every shopper across touchpoints by creating a connection between the pharmacy, retail stores and online. It will bring Rite Aid real-time personalization, deep customer journey analytics, content management and advertising capabilities to enhance its digital solutions and marketing, the company said. Rite Also will work to deploy Adobe’s commerce capabilities using Adobe Experience Cloud while leveraging a team of industry specialists from Adobe.

“Developing deeper relationships with our customers is a key focus for Rite Aid,” said John Standley, CEO, Rite Aid. “Establishing partnerships with best-in-class brands like Adobe is critical to Rite Aid’s digital transformation and ability to deliver on the changing needs of today’s customers. With Adobe’s Experience Cloud and their team of specialists, Rite Aid is well-positioned to deliver an omnichannel shopping experience that is intuitive, personalized and seamless both online and in-store, and further connects our pharmacists to patients.”

Adobe Experience Cloud and Adobe Experience platform processes and compiles real-time data from multiple sources to create an actionable insight, allowing real-time customer profiles using Adobe Sensei, the company’s AI and machine learning framework. Rite Aid said it plans to use these profiles to engage shoppers, drive growth and facilitate new customer acquisition and loyalty.

“By utilizing Adobe Experience Cloud, Rite Aid will have access to deep customer insights enabling the company to personalize the Rite Aid experience for millions of customers, while also creating more opportunities for our pharmacists to provide clinical services and value-based care,” said Justin Mennen, Rite Aid senior vice president and chief information officer. “From medication reminders to customized promotional offers, Adobe Experience Cloud will enable Rite Aid to continue to be the trusted partner for our customer’s health and wellness needs.”

Matt Thompson, executive vice president of worldwide field operations at Adobe said, “Rite Aid is starting to embark on a major digital transformation journey and we are excited to be a partner in that process with our enterprise solutions and services.”

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