RETAIL NEWS

New H-E-B Bellaire Market elevates customer experience, literally

BY Antoinette Alexander

H-E-B is opening Wednesday its first multi-level store in the Houston region.

Located where one of its original H-E-B Pantry stores once stood, the new, 78,000-square-foot store more than doubles the size of the original location and features two levels of shopping options, expanded and covered parking in the first-floor garage, and is equipped with elevators and escalators to easily navigate between the store and garage.

“We have been a part of the Bellaire community for more than 24 years and are committed to our loyal customer following,” said Armando Perez, senior vice president, H-E-B Houston. “While the Bellaire store will offer an enhanced in-store experience with the highest standard of service and selection, we are also always looking for ways to be innovative and connect with our customers on a new level.”

An Artful Experience

H-E-B Bellaire Market will kick-off the company’s arts initiative with a permanent interactive light installation called Blue by You, by Texas artist Ansen Seale. As shoppers move in the space, the piece – composed of acrylic, LED lights and aluminum – responds by changing color, leaving a trail behind the moving person.

“My intention is the viewer becomes the creator, riding a self-generated wave of color to and from an everyday experience,” said Seale.

Moving forward in all Houston multi-level stores, the company will commission an artist to create a custom, site-specific installation, adding an engaging element to each neighborhood’s H-E-B.

Expanded Offerings

Expanding the store also means expanding the offerings. Highlights include but are not limited to:

  • A full-service pharmacy on the first floor with drive through access;
  • The largest assortment of Texas-made products;
  • A fully-stocked Healthy Living department with bulk foods including honey, nuts, grains, dried fruits, snack mixes, a wide variety of supplements; and
  • A wine and beer selection that features more than 1,800 bottles of wine (sampling in store) and 300 beers with an emphasis on Texas craft and hyper local craft.

Following the grand opening, H-E-B will introduce The Roastery, a Four J Foods coffee shop and eatery located on the second floor of the property with a separate entrance for easy access and indoor and outdoor seating.

The grocer also announced two community donations totaling $10,000 in honor of the store’s grand opening. The Hana and Arthur Ginzbarg Nature Discovery Center was established to ignite life-long curiosity, understanding, and respect for nature through education and will receive $5,000. A second gift of $5,000 will go to Undies for Everyone. Undies for Everyone enhances the self-esteem, dignity, hygiene and success of disadvantaged students by providing them underwear throughout Houston and beyond.

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