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Mars to debut M&M’s Chocolate Bar with Super Bowl LIII commercial

BY Sandra Levy

The latest launch from Mars’ M&M’s brand is going to have a big audience. The company plans to unveil the M&M’s Chocolate Bar with a 30-second commercial during Super Bowl LIII.

The ad features Emmy award-winning actress Christina Applegate and marks the first time M&M’S has debuted a new product during a Super Bowl advertisement. The M&M’s Chocolate Bar line currently is available in retail stores nationwide in five flavors — peanut, milk chocolate, crispy, almond and crispy mint. The bars consist of milk chocolate with whole M&M’s Minis throughout a large bar format.

“Our fans look forward to seeing our commercials, but they’ve never seen us like this. That’s because this year, we made a decision to use entertainment’s biggest stage to debut one of the most notable innovations in our brand’s history,” M&M’s brand director Allison Miazga-Bedrick said.”The surprising reveal at the end of the ad showcases the colorful fun of our brand in its newest form — M&M’S stuck together in a creamy chocolate bar.”

The ad will air during the first commercial break, following the kickoff of Super Bowl LIII, which airs Feb. 3 on CBS.

 

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