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Hy-Vee debuts free weekly nutrition tours led by dietitians

BY Sandra Levy

In-store dietitians at more than 190 Hy-Vee locations in eight states will be on hand to provide free weekly health shopping tours that focus on the nutritional aspects of lowering blood pressure and cholesterol, as well as managing diabetes.

The tours will be held at noon on Mondays, Wednesdays and Fridays and will feature the following rotation:

• Monday (Diabetes). Dietitians will show consumers where they can find diabetes-friendly foods in every aisle, and help consumers choose carbohydrates carefully.
• Wednesday (Blood pressure): Consumers will learn which foods fit into a low-sodium diet, and see how some can even naturally lower blood pressure.
• Friday (Cholesterol): Consumers will learn which foods will lower bad cholesterol and raise good cholesterol.

“Hy-Vee’s mission is to make people’s lives easier, healthier and happier, and these free tours are a way for our customers to learn the important role food choices play in their overall health,” Hy-Vee senior vice president and chief health officer Kristin Williams said, in a press release statement. “Our company’s approach to health and wellness makes these tours a perfect complement to the wide array of services our in-store dietitians already offer.”

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Rite Aid updates FY19 outlook

BY DSN STAFF

Rite Aid has updated its outlook for fiscal year 2019 — but the new figures don’t include the expected impact of its proposed merger. The Camp Hill, Pa.-based company revised the outlook it issued in April based on a more stable reimbursement rate environment, fees under the Walgreens Boots Alliance transition services agreement, generic drug purchasing and other factors.

Rite Aid said it expects its generics purchasing efficiencies to come in $80 million less than expected in April, which has an effect on its adjusted EBITDA, net loss and adjusted net loss per diluted share estimates. It now expects adjusted EBITDA to stand between $540 million and $590 million, down from the range of $625 million to $675 million it had expected earlier this year.

The company projects its net loss to be between $125 million and $170 million, despite initially projecting a net loss of between $40 million and $95 million. Adjusted net loss per diluted share is projected to be between $0.00 and -$0.04. The company had previously projected net income per diluted share to range from $0.02 to $0.06.

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Path to Purchase Institute intros emerging brands support

BY DSN STAFF

The Path to Purchase Institute, or P2PI, which focuses on bringing the marketplace to brands, retailers and solution providers through industry best practices, announced the launch of a new membership tier that’s specifically designed to support emerging brands and companies.

This new tier will allow stand-alone companies that meet P2PI’s brand criteria to enjoy benefits larger companies enjoy including:

  • Member status to an exclusive community of more than 400 companies and thousands of professionals;
  • Participation in member-only industry share groups, forums, and councils;
  • Access to the industry’s top resource for up-to-date, searchable information on marketing to shoppers;
  • A complimentary subscription to Shopper Marketing magazine; and
  • Member-only pricing at Institute-sponsored events, awards ceremonies and contest entries.

“Emerging companies have the same needs as their more established peers for vital market information, research, award-winning journalism, and professional development,” Joan Driggs, managing director of the Path to Purchase Institute, said. “We support shoppers through the brands, retailers and solution providers that serve them.”

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