Hy-Vee campaign aims to restock food banks across 8 states
Hy-Vee is kicking off “Feed the Need,” a new campaign to help replenish local food banks across its eight-state region. The supermarket chain recently become aware of a major crisis that food banks are facing – with many being extremely low on food due to an influx of additional people over the past several weeks needing assistance.
In addition, food banks historically have lower donations in February than any other time of year.
Customers can participate by “rounding up” their purchases to the next dollar — or a desired dollar amount — at the checkout. Hy-Vee will then match customer donations, up to $100,000, to help restock food banks.
“News of food banks being low on supplies clearly demonstrates that many people are at risk of hunger every day in our very own communities,” Randy Edeker, Hy-Vee’s chairman and CEO, said. “Being one of the largest grocers in the Midwest, we are ready to help, and one of the best ways we can do that is by bringing awareness to the issue and rapidly responding alongside our customers to help people in need.”
The money raised at Hy-Vee stores will assist local food banks in their area.
In addition, food banks historically have lower donations in February than any other time of year.
Customers can participate by “rounding up” their purchases to the next dollar — or a desired dollar amount — at the checkout. Hy-Vee will then match customer donations, up to $100,000, to help restock food banks.
“News of food banks being low on supplies clearly demonstrates that many people are at risk of hunger every day in our very own communities,” Randy Edeker, Hy-Vee’s chairman and CEO, said. “Being one of the largest grocers in the Midwest, we are ready to help, and one of the best ways we can do that is by bringing awareness to the issue and rapidly responding alongside our customers to help people in need.”
The money raised at Hy-Vee stores will assist local food banks in their area.