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Hudson’s Bay appoints former CVS exec to CMO role

BY Marianne Wilson

Several months after it named a drugstore veteran as its CEO, Hudson’s Bay has once again reached outside department store ranks to fill a key management position.

The department giant has appointed Bari Harlam as the chief marketing officer, effective immediately. Milton Pappas, who was appointed to the position in November after serving as interim CMO since June, has left the company.

Harlam is the former senior VP of as senior VP of marketing at CVS Health, where she built and launched CVS/pharmacy’s ExtraCare program, the largest retail loyalty program in the world, according to HBC. In February, HBC tapped Helena Foulks, executive VP of CVS Health and president of CVS Pharmacy, as chief executive.

Most recently, Harlam served in senior marketing roles at BJ’s Wholesale, where she was senior VP of membership marketing and analytics, and Swipley, where she was chief marketing officer.

“Successful marketing is grounded in analytics and digital insights, and Bari has demonstrated an innate ability to translate this complex data into breakthrough strategies that put the customer first,” said Foulkes. “Bari is the ideal strategic leader to harness the power of our information to drive performance. Her experience will be incredibly valuable to our business as we work to reinvent the way we market and deliver unparalleled experiences to our customers across all channels.”

HBC’s banners across North America and Europe include Hudson’s Bay, Lord & Taylor, Saks Fifth Avenue, Gilt, Saks OFF 5TH, Galeria Kaufhof, the largest department store group in Germany, and Belgium’s only department store group, Galeria INNO.

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TSG’s Gibbons retires

BY David Salazar

Dave Gibbons, a more than 40-year brand building veteran and vice president of strategic business development for the Swanson Group, has retired, effective April 13, the sales and business development agency announced Friday.

Gibbons, who joined TSG in 2016, previously was senior vice president of sales for EB brands’ EB Sport Group – a role that was preceded by a stint as vice president of sales and customer marketing for Omron Healthcare. At Omron, Gibbons led a more than $115 million sales team and a more than $10 million customer marketing team.

Dave Gibbons TSGIn all his roles, TSG principal Rick Swanson said, Gibbons has helped deliver companies top- and bottom-line growth in his various senior-level positions at leading companies.

“Dave will be missed, but will always be considered a part of our TSG family,” Swanson said.

 

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Health Dialog, higi to share data for patient insights

BY Michael Johnsen

Health Dialog and higi on Thursday announced an agreement to combine real-world patient data from higi’s national network of screening stations with Health Dialog’s population management programs. New data-driven health insights will help health plans, providers and employers deliver actionable health interventions to patients, the companies said.

Through the agreement, Health Dialog’s analytics engine, Care Pathways, will analyze the population health data collected through higi to classify individuals into one of nine health stages based on their progression from wellness to disease. Health Dialog said it will use these insights to deliver personalized health interventions to help individuals prevent or delay disease progression.

“Today’s population health programs largely use data from health events that occurred in the past or are reported once a year by members, which limit their effectiveness,” Danielle Barrera,

The health intervention programs Health Dialog will offer range from intensive chronic disease management and wellness improvement to shared decision making, all delivered through telephonic health coaching, digital engagement and health education tools and resources.

“Higi is thrilled to partner with Health Dialog to help targeted populations receive more personalized treatment plans through data-driven insights,” Jeff Bennett, CEO of higi, said.We are dedicated to working with organizations, including payers, providers and employers, to provide enhanced solutions for care, and our partnership with Health Dialog will further streamline the process of connecting consumers and their data to their healthcare needs.”

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