Hudson’s Bay appoints former CVS exec to CMO role
Several months after it named a drugstore veteran as its CEO, Hudson’s Bay has once again reached outside department store ranks to fill a key management position.
The department giant has appointed Bari Harlam as the chief marketing officer, effective immediately. Milton Pappas, who was appointed to the position in November after serving as interim CMO since June, has left the company.
Harlam is the former senior VP of as senior VP of marketing at CVS Health, where she built and launched CVS/pharmacy’s ExtraCare program, the largest retail loyalty program in the world, according to HBC. In February, HBC tapped Helena Foulks, executive VP of CVS Health and president of CVS Pharmacy, as chief executive.
Most recently, Harlam served in senior marketing roles at BJ’s Wholesale, where she was senior VP of membership marketing and analytics, and Swipley, where she was chief marketing officer.
“Successful marketing is grounded in analytics and digital insights, and Bari has demonstrated an innate ability to translate this complex data into breakthrough strategies that put the customer first,” said Foulkes. “Bari is the ideal strategic leader to harness the power of our information to drive performance. Her experience will be incredibly valuable to our business as we work to reinvent the way we market and deliver unparalleled experiences to our customers across all channels.”
HBC’s banners across North America and Europe include Hudson’s Bay, Lord & Taylor, Saks Fifth Avenue, Gilt, Saks OFF 5TH, Galeria Kaufhof, the largest department store group in Germany, and Belgium’s only department store group, Galeria INNO.
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