Food Lion intros new shopper loyalty program

BY Michael Johnsen

Following successful tests last year, Food Lion has launched the Shop & Earn MVP Customer Loyalty Program across its 10-state market in the U.S., providing customers with a new way to significantly increase their savings through personalized offers on products and categories they already buy. An enhancement to the popular MVP Customer Rewards Program, Shop & Earn lets shoppers easily save more every month, in addition to their MVP savings and coupons.

“Shop & Earn is a unique loyalty program that puts our customers in charge of their savings,” said Deborah Sabo, senior vice president marketing, Food Lion. “The more our customers shop, the more they will save. Offers are targeted to customers based on their specific purchases, fueling a program with nearly endless savings opportunities.”

The Shop & Earn rollout comes after successful pilots last year in the Raleigh and Greensboro markets in North Carolina.

With Shop & Earn, new offers will be made available the first of each month. Customers can begin earning rewards as soon as their account is activated and will have until the last day of the month to earn rewards. These rewards may be redeemed until the end of the following month.

To celebrate the program’s launch, Food Lion Feeds is partnering with Feeding America to donate one meal to local food banks for each Shop & Earn activation, up to 1 million meals, throughout February.


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