Food Lion intros new shopper loyalty program
Following successful tests last year, Food Lion has launched the Shop & Earn MVP Customer Loyalty Program across its 10-state market in the U.S., providing customers with a new way to significantly increase their savings through personalized offers on products and categories they already buy. An enhancement to the popular MVP Customer Rewards Program, Shop & Earn lets shoppers easily save more every month, in addition to their MVP savings and coupons.
“Shop & Earn is a unique loyalty program that puts our customers in charge of their savings,” said Deborah Sabo, senior vice president marketing, Food Lion. “The more our customers shop, the more they will save. Offers are targeted to customers based on their specific purchases, fueling a program with nearly endless savings opportunities.”
The Shop & Earn rollout comes after successful pilots last year in the Raleigh and Greensboro markets in North Carolina.
With Shop & Earn, new offers will be made available the first of each month. Customers can begin earning rewards as soon as their account is activated and will have until the last day of the month to earn rewards. These rewards may be redeemed until the end of the following month.
To celebrate the program’s launch, Food Lion Feeds is partnering with Feeding America to donate one meal to local food banks for each Shop & Earn activation, up to 1 million meals, throughout February.
Rexall renews commitment to OneWalk to Conquer Cancer
Rexall renewed its partnership with OneWalk to Conquer Cancer in commemorating World Cancer Day on Feb. 4. The partnership benefits Princess Margaret Cancer Centre by encouraging the public to register for the 2018 event.
“We are grateful for this ongoing partnership between Rexall and The Princess Margaret, which will continue to draw thousands of like-minded individuals from across Canada to participate in OneWalk, Sept. 7 to 8,” Michael Burns, CEO and president of The Princess Margaret Cancer Foundation, said. “Rexall became the title sponsor of marathon event in 2016 and continues to support the event’s success and long-standing impact. In 2017, Team Rexall raised more than $95,000 for The Princess Margaret, one of the top five cancer research centres in the world. Alongside Rexall, the OneWalk community is preparing for another life-changing journey throughout Toronto this summer, raising funds that allow The Princess Margaret to invest in transformational cancer research programs.”
“We are honored to once again be the title sponsor for this year’s OneWalk because we believe in The Princess Margaret and the innovative treatment and care they provide,” Beth Newlands Campbell, president of the Toronoto-based Rexall Pharmacy Group said. “Whether it’s one of our patients or one of our own employees, the Rexall family has been touched by cancer. Rexall employees are eager to participate in OneWalk and we invite everyone to join us and walk together to help make a difference for Canadians.”
CVS Health offers no-cost heart health screenings
CVS Health is continuing its support of the American Heart Association’s Go Red for Women movement by offering no cost “Know Your Numbers” heart health screenings at the company’s MinuteClinic, every Wednesday.
“Cardiovascular diseases kill nearly one in three women each year and their effects have touched many of our colleagues and customers,” Lisa Bisaccia, chief human resources officer at CVS Health, and incoming national volunteer chair for Go Red For Women, said. “By supporting Go Red For Women, we are creating an easy way for people to take the steps they need to prevent heart disease and to show their support for family, friends and neighbors who are affected.”
Customers can visit their local MinuteClinic on February 7, 14, 21 and 28 to receive a heart health preventative screening at no-cost. Those who attend the screenings also will learn their five personal health numbers, which can help determine risk for heart disease, total cholesterol, HDL cholesterol, blood pressure, blood sugar and body mass index.
The screenings available at the MinuteClinic are sponsored by Bayer Aspirin. A list of locations offering the service can be found by visiting MinuteClinic’s website. CVS Pharmacy customers also can support Go Red For Women by making a $1, $3 or larger donation at a location nationwide, or on CVS Health’s website until February 17.