RETAIL NEWS

ECRM to facilitate Wakefern’s store-brand supplier search

BY David Salazar

Wakefern Food is reaching out to private-label suppliers with ECRM’s help with an upcoming event. The Keasbey, N.J.-based retailer-owned cooperative will be meeting with potential suppliers its Store Brand Sourcing Program, which will be held at the New Jersey Convention and Exposition Center in Edision, N.J, on May 17.

ECRM will be facilitating the 20-minute meetings between potential vendors and buyers from Wakefern, whose members independently own and operate such banners as ShopRite, Price Rite Marketplace, the Fresh Grocer and Dearborn Market. ECRM also will be handling all inbound product submissions for the event, the companies said.

Through the event, Wakefern said it is seeking suppliers for store-brand products in its grocery, frozen, dairy, meat, produce, beverages, food service, bakery, seafood, deli, non-foods and health and beauty care sections.

“Wakefern is looking forward to working with ECRM to find exciting new suppliers and products for our stores,” Wakefern vice president of grocer Parag Shah said. “We continue to grow our existing private label portfolio with innovative and award-winning new brands such as Wholesome Pantry, and believe this summit will bring us exciting new opportunities.”

Interested private-label suppliers and manufacturers can submit their product information using RangeMe through April 13. ECRM will select and email details of meetings to companies, which will be subject to a $500 participation fee.

“We are excited to be working with Wakefern in their quest to enhance their own brand assortment and find the appropriate supplier capabilities to grow sales and enhance value for their shoppers,” ECRM senior vice president Wayne Bennett said.

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