RETAIL NEWS

Dollar General’s Literacy Foundation awards $3.4M to schools, nonprofits

BY DSN STAFF

Dollar General’s Literacy Foundation is looking to make a major difference in the lives of its consumers.

The Goodlettsville, Tenn.-based company announced that it has awarded more than $3.4 million in youth literacy grants to 915 schools and nonprofit organizations throughout the 44 states the retailer serves.

“The Dollar General Literacy Foundation is proud to be an ardent supporter of schools, libraries and nonprofit literacy organizations,” Todd Vasos, Dollar General’s CEO, said. “Dollar General’s mission is serving others, and this commitment comes to life through Dollar General Literacy Foundation grants that will impact thousands of students across the country. Since its inception 25 years ago, the Dollar General Literacy Foundation has partnered with thousands of organizations focused on advancing the goals of literacy and education.”

To date the foundation has awarded more than $159 million in grants to schools, libraries and literacy organizations, as part of its mission to increase literacy for individuals of all ages, the company said.

A complete list of the grant recipients can be accessed on the foundation’s website.

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Counter Talk: Repave shoppers’ path to purchase

Balancing physical store experience with e-commerce, giving shoppers seamless access to the products they want and enhancing the overall shopper experience are universal challenges across the retail landscape. The Path to Purchase Expo, or P2PX, set to take place Oct. 2 to 4 at the Minneapolis Convention Center, champions shopper-centric thinking and practices that help define the ongoing evolution of consumer marketing and the overall shopping experience. Designed to serve the needs of retailers, brands and solution providers along the path to purchase, P2PX is the premier gathering within the shopper-centric community.

With more than 70 speakers, immersive symposia, an energetic exhibit floor and outstanding networking, this event is developed with the support of institute members who identify the industry’s hot topics. Keynote speakers and focused seminars go beyond insights to deliver strategies attendees can exercise in their own businesses.

Unique to P2PX are half-day symposia that take a deeper dive into some of the most pressing challenges, including:

  • E-Commerce Symposium: Engaging the Always On Shopper
  • When Women Lead: Breaking Barriers for Business Growth
  • PersonalizationIQ: Convergence of Persona-lization and Privacy
  • Digital Imperatives and Millennial Moms
  • The P2PX main stage features four keynote presentations on Wednesday and Thursday mornings.
  • The New Digital Imperative: Customer-Obsession Through Data-Led Personalized Experiences by Brendan Witcher of Forrester
  • Driving Sales in a Mobile World by Dave Sommer of Facebook
  • Pain Points and Millennial Moms Want Brands to Solve by Katherine Wintsch of the Mom Complex
  • Ahold Delhaize USA: Why ‘Better Together’ Should Matter to You by Whitney Hardey of Stop & Shop and John MacDonald of Giant Food

In the July issue of DSN editor-in-chief Seth Mendelson cautioned that the rules of retail have changed dramatically, and offering the basics is no longer enough. “Merchants who do not want to make the investment in their companies, because they either do not have the financial wherewithal, have no vision or do not want to take the risk, are in jeopardy of not surviving.”

This shared view is why DSN and its parent company Lebhar-Friedman have joined the Path to Purchase Institute’s parent organization, EnsembleIQ. Together, we provide insights and solutions across the retail landscape, and P2PX is a great introduction into what we have to offer.

P2PX offers up myriad solutions — some requiring little or no financial investment — for reaching shoppers and delivering a seamless experience, both in-store and online. Visit path2purchaseexpo.com, download the brochure or scroll through offerings that will provide the solutions your business needs to stay profitable and relevant with shoppers. Over the course of two days, 10 seminar tracks will provide attendees with 35 seminar sessions to enrich their career education and to gain actionable insights to bring back to the office. Seminar tracks include Insights to Activation, Shopper Marketing Strategy, Retail Bricks & Clicks, P2P Disruption, The Future of Shopping, Loyalty & Personalization, AI, VR & Beyond, Omnichannel Solutions, So-Lo-Mo — social, local, mobile — and Building Your Brand.

The exhibit floor will feature more than 100 best-in-class solution providers and industry partners that can help turn insights into activation. New on the exhibit floor is the Thought Bubble stage that will showcase rapid-fire presentations on innovations, disruption and the evolving retail landscape. Attendees looking for more inspiration can browse the Design of the Times Gallery for what’s hot in in-store and digital activations.

See you in Minneapolis!


Joan Driggs is the managing director of the Path to Purchase Institute, a global member community serving the needs of brand manufacturers, retailers, agencies and the entire ecosystem of solution providers along the path to purchase.

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Food Lion
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Food Lion to unveil improved shopping experience

BY Marianne Wilson

Food Lion’s extensive remodeling effort continues.

Food Lion on August 29 will unveil a new and improved shopping experience for customers in the greater Norfolk, Va., market. The company made a $168 million capital investment in its 105 stores in the area this year. The initiative includes store remodeling, hiring 4,000 additional associates and giving back to local communities.

With the completion of Norfolk market, Food Lion has remodeled 649 of its 1,030 stores in the last four years. The retailer said it will continue to make enhancements to create a better shopping experience for customers across all stores and remodel additional stores in other markets.

Food Lion’s investment in the Norfolk area includes:

• Fully remodeled stores featuring new signage and groupings of like products, to make it easier to locate items faster;
• A more efficient checkout process, making it easier to get in and out;
• Improved quality and freshness of products throughout the store;
• Low prices on thousands of items across all departments;
• Expanded variety and assortment across all departments relevant to our customers in each store, such as more local produce in our “Local Goodness” section, an expanded variety of craft beer, limited reserve wines, and more local, natural, organic and gluten-free items;

Twelve of the 105 stores also feature walk-in garden coolers designed to keep produce fresher longer. Additionally, six stores include expanded deli departments that offer items such as handmade artisan pizza and premium coffee.

“We’ve created a new grocery shopping experience through the significant investments in our stores, customers, associates and communities,” said Meg Ham, president, Food Lion. “From our expanded variety and product assortment, newly reorganized stores, new signage to a more efficient check-out experience, every change we’ve made will make it easier for our customers to find fresh, quality products at affordable prices every day.”

As part of its grand re-opening celebrations, Food Lion partnering with the Food Bank of Southeastern Virginia and the Eastern Shore and the Virginia Peninsula Food Bank to purchase two mobile pantries to help feed families in need in remote locations. The donations are part of Food Lion’s commitment to provide 500 million meals to individuals and families in need by the end of 2020 through Food Lion Feeds.

Food Lion, based in Salisbury, N.C., operates more than 1,000 stores in 10 Southeastern and Mid-Atlantic states and employs more than 63,000 associates. It is part of Delhaize America.

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