brandless baby and pet
RETAIL NEWS

Brandless adds baby, pet assortments

BY David Salazar

Online retailer Brandless is expanding its reach.

The company on Wednesday announced the addition of baby and pet products to its site, as well as an optional subscription service to allow consumers to keep the essentials stocked. The products add to Brandless’ assortment of better-for-you-focused products that include such categories as non-GMO and organic food, clean and cruelty-free personal care, and home goods, among others.

“Since day one, our Brandless community has asked us to expand our assortment of high-quality, affordable stuff to their babies and pets. It’s finally here. We started creating these collections on day two, including premium diapers, clean care, organic first foods, and a selection of sustainable and cruelty-free goodness,” said CEO and co-founder Tina Sharkey. “With this collection, we aim to lessen the need for parents to choose between the high-quality stuff they want and what they can afford.”

The Brandless baby assortment includes diapers; organic first foods, which include baby food pouches and organic teething wafers; and clean and cruelty-free baby care products that include baby balm, plant-based baby wipes, tear-free shampoo and wash, unscented baby lotion, and non-nano zinc oxide diaper rash cream. A week’s supply of the diapers will be $9 — making them among the first products from Brandless priced at more than $9.

The company’s pet assortment — which also has some $9 items — includes protein-focused treats; organic beef bone broth from grass-fed cattle; supplement chews, including calming, hip and joint support, omega and daily multivitamins for dogs, as well as lysine and daily multivitamin chews for cats; non-toxic toys; gear that includes hemp collars and a pet mat stuffed with recyclable materials and topped with organic cotton; shampoo, conditioner and pet wipes; and waste bags made with material meant to break down faster in landfills.

Additionally, its new subscription service will allow consumers to set a delivery frequency and swap items in and out of their Brandless boxes before they ship. Each box comes with a complimentary gift, and the company said it would donate two extra meals to someone facing hunger for each subscription box shipped in addition to the meal that is donated with every checkout in partnership with Feeding America. For a limited time, the company is offering shoppers who sign up for a subscription box with two weeks’ worth of diapers with a promo code.

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