Almost one-third of Food Lion store base now delivers

1/18/2018
Food Lion is continuing to expand its partnership with Instacart and is now offering home delivery in 29% of its footprint in the Southeast, parent company Ahold Delhaize reported Thursday. The convenient service, which builds on Food Lion's promise to ensure an easy, fresh and affordable shopping experience, will allow customers to order and receive their groceries in as little as an hour.

“Since its launch in the Raleigh area in June 2016, Instacart has been well received by our customers and we are excited for its continued expansion,” Neil Norman, director of customer loyalty at Food Lion, said. “Food Lion is proud to continue to deliver on our commitment to making grocery shopping easy and convenient for our customers."

Additionally, by linking their personal MVP cards to their Instacart accounts, Food Lion customers can continue to take advantage of Food Lion's weekly savings specials, including MVP discounts. Food Lion customers using Instacart for the first time will receive their first home delivery fee for free.

With the addition this month of the city of Sanford, N.C., Food Lion and Instacart are delivering to 157 postal code areas, including the initial markets of Charlotte and Raleigh that launched in mid-2016. Last October, the companies started service in the Greensboro area in North Carolina and the Norfolk and Richmond markets in Virginia.
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