Albertsons revamps grocery delivery sites, apps for visually impaired shoppers


Albertsons is unveiling enhancements to its online shopping sites and mobile applications meant to improve their accessibility and usability for its shoppers with disabilities. The improvements to the platforms were made to further substantially conform to the Web Content Accessibility Guidelines version 2.0 level AA, Albertsons said.

“Ensuring a great shopping experience for all customers is one of our highest priorities, which includes ongoing web and mobile app accessibility enhancements to provide access to customers of all abilities,” said Ramiya Iyer, Albertsons group vice president of information technology.

The improvements were the result of Albertsons collaborating with several visually impaired customers who shop its banners, including Safeway, through a structured negotiation process.

“As a long-time customer, I appreciate the company’s commitment to accessibility,” said Darrell Hilliker, a Safeway shopper in Arizona. “Through the straightforward implementation of the objective Web Content Accessibility Guidelines, blind people like me will be empowered to reap the benefits of online grocery delivery.”

Judy Dixon, a Safeway shopper in Virginia, said, “I congratulate Albertsons Cos. for recognizing the needs of all of its customers including customers like me who have visual impairments. The changes announced today will make it easier for us to shop with convenience and efficiency.”


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