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Ahold Delhaize names new Peapod president

BY David Salazar

Ahold Delhaize’s Peapod brand will soon have a new president. The company has appointed Selma Postma brand president, effective Jan. 1, 2019. Most recently, Postma was the general manager of Albert Heijn online.

“We’re extremely pleased to have Selma to serve at the helm of Peapod,” said JJ Fleeman, chief e-commerce officer and president of Peapod Digital Labs. “Selma has a proven track record of building an omnichannel experience at Albert Heijn, where she accelerated online growth to more than 20 percent annually and launched several customer-facing solutions, such as the popular mobile app, Appie, single sign-on with bol.com, the largest online, non-food retailer in the Netherlands, and much more. We are confident her expertise will accelerate the e-commerce experience for Peapod customers and continue to grow sales.”

Postma has spent nearly 20 years at Albert Heihn, Ahold Delhaize’s largest grocer in the Netherlands. During her time managing its online strategy, she optimized the chain’s website and created custom features, including voice assistants and subscription services. Her tenure saw online sales grow more than 20% annually, the company said.

“I’m very excited to join Peapod, which has a great 30-year heritage in e-commerce to build upon as we look to future growth,” said Postma. “I look forward to working with the team that has built this strong brand, along with Peapod Digital Labs and the great local U.S. brands of Ahold Delhaize, to continue to accelerate sales and deliver a world-class consumer experience.”

Postma will relocate to Chicago with her husband and three children, the company said.

“”I’m very excited to see Selma take up this important role at Peapod, one of our great local brands and the leading U.S. online grocer, as we are stepping up efforts to further accelerate U.S. e-commerce growth,” said Ahold Delhaize president and CEO Frans Muller. “Her deep knowledge of food retail and online expertise make Selma the right person to lead Peapod into the next phase. Selma’s appointment is a testimonial to the deep talent pool within Ahold Delhaize and it shows how we can share best practices and knowledge across the group.”

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Goodwipes intros Down There Wipes for Gals to Target

BY DSN STAFF

Maker of portable wet wipes, Goodwipes, has added to its lineup with its Down There Wipes for Gals. The new product is available in a signature Shea Coco scent, as well as the Target-exclusive rosewater scent, which is available at 660 Target stores and Target.com.

Down There Wipes for Gals are pH- balanced, flushable, hypoallergenic and alcohol-free, the company said, noting that consumers with sensitive skin can use them.

The product is available in 16-count boxes that feature individually wrapped wipes. They carry a suggested retail price of $2.19.

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Azova launches Azova 360

BY DSN STAFF

Digital health platform Azova on Monday introduced Azova 360 — a mobile e-health platform. Azova said the platform connects pharmacists with patients 24/7 using a proprietary, cloud-based digital solution that pharmacists, physicians and employers can implement without software.

Azova 360 can serve as the middleware between pharmacy systems, pharmacy electronic medical records and employer health administrative software, allowing providers to provide patient care at any time.

“Azova has pioneered a new way to drive digital e-health services into community workflow, not just for providers but for patients and employers,” said Ashton Maraaba, Azova senior vice president of digital innovation and operations. “Azova gives any healthcare venue the option and access to connect into an open healthcare ecosystem, anywhere and anytime. This is the first time all the dots in the healthcare ecosystem are open for connectivity, without traditional fuzziness created by complex software which oft-times impact care flow.”

The company also said it was investing in building a data insights engine that would enable a pharmacist to better connect with patients and help patients better understand what a pharmacist is educating them about. Azova said that it enables improved patient health outcomes, while decreasing drug abandonment through a data-driven assessment.

“We have made tremendous progress in bringing innovative digital health tools to our clients and their patients since our initial launch in June of 2015,” said Azova CEO Cheryl Lee Eberting. “We are expanding our reach to pharmacists, physicians, behavioral health providers and employers focused on achieving better wellness scores for their employee across the country through true collaboration in patient care.”

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