Brooklyn, N.Y.-based direct-to-consumer beauty brand Prose is debuting a brand-new product — Custom Styling Gel.
This new launch from the personalized hair care brand offers consumers a clean, yet highly efficacious custom multiuse styling gel that provides an endless versatility of style and can be adapted into consumers’ lives, the company said.
To celebrate the launch of the product, Prose also is rolling out its Curl Outside the Lines campaign, which features “Eternals” and “The Walking Dead” star and activist Lauren Ridloff.
“At Prose, we believe that curls have no limits and we’re proud to introduce this incredible new Custom Styling Gel, specifically catered to curly and coily hair types,” said chief marketing officer Megan Streeter.
“We are honored to spotlight Lauren Ridloff in this campaign. She authentically embodies our ‘Curl Outside the Lines’ mantra in her everyday life and is an inspiring advocate for expressing individuality, and the freedom to style and experiment,” she said. “We hope this helps encourage our community to continue using their hair as a form of personal expression.”