Weight management program forms ‘ideal’ partnership
Officials at Ideal Protein believe that they have an effective program that offers the opportunity to combine the expertise of dietitians and pharmacists to improve client outcomes and, ultimately, bring in more foot traffic and profits for the retailer.
The Sarasota, Fla.-based company promotes a proprietary medically developed and scientifically based weight management protocol that calls on the use of healthcare professionals, including dietitians and pharmacists, to work with clients to achieve maximum results from the program. In the pharmacy, the Ideal Protein protocol is a consultative service that requires a consultation room, and that can offer existing pharmacy staff a new role as coaches following training. Patients visit weekly for one-on-one coaching. Ideal Protein is a cash-based model that the company said also can benefit pharmacies through increased foot traffic and front-end sales.
Retailers that employ dieticians and pharmacists can maximize the program’s potential by having the teams work in unison with Ideal Protein’s turn-key program, according to Thomas Barus, Ideal Protein’s senior national consultant. “We believe pharmacists and dietitians can work collaboratively,” he said. “Obesity is a condition that requires a multi-disciplinary care team and local relationships. Pharmacists and their teams are perfectly placed to manage patient therapy throughout the weight loss process, with Ideal Protein, and collaborate with the physician on medication changes where necessary.”
Barus added that pharmacists are there to ensure the patients medications, for such chronic illnesses as high blood pressure and diabetes, are correctly managed in collaboration with the physician during the weight loss protocol. Dieticians are positioned to collaborate with pharmacists in the transition from a structured nutrition intervention protocol to the ongoing maintenance which is a personalized regimen created by the dietician for the patient.
So how does the retailer benefit? Barus said the patient needs to visit the store for weekly consultations in addition to choosing and purchasing the Ideal Protein foods, which cannot be purchased online. Plus, the patients are more likely to purchase other products for themselves and their families. “The repeat foot traffic by itself creates a big win for the retailer,” he said. “Plus additional purchases and touch points with the customer provide exposure to other products and services the retailer has to offer.”
Makers of Zicam, Swisse Wellness headline new CRN members
The Council for Responsible Nutrition on Tuesday announced six new companies have joined the association’s membership ranks including voting members Matrixx Initiatives, NattoPharma, SolMic Research and Swisse Wellness. In addition, associate members Carter Regulatory Group and M. Vicinanzo Consulting have joined the association.
Matrixx Initiatives manufactures and markets Zicam brand homeopathic and allopathic OTC products. The company’s products include Zicam Cold Remedy Nasal Spray and Swab, Zicam Cold Remedy Rapidmelts, Zicam Cold Remedy Oral Mist and Zicam Cold Remedy Medicated Fruit Drops. Matrixx products also include Zicam Cold Remedy Relief for Kids, Zicam Allergy Relief Spray and Swab, Zicam Extreme Congestion Relief and Zicam Intense Sinus Relief.
NattoPharma, based in Norway, is involved in vitamin K2 research and development and is the exclusive international supplier of MenaQ7 Vitamin K2 as MK-7. The company has a multi-year research and development program to substantiate and discover the health benefits of vitamin K2 for applications in the marketplace for functional food and dietary supplements. With a global presence, the company established its North American subsidiary, NattoPharma USA in Edison, N.J.
SolMic Research Germany is a private company that focuses on the development of a broad range of nutraceuticals, cosmeceuticals and pharmaceuticals. The company’s technology is actively enhancing the uptake of fat soluble ingredients by rendering them water-insoluble ingredients. SolMic Research currently sells in Europe and just started selling dietary supplements and technology for dietary supplements in the U.S. and Canada.
Swisse Wellness is an Australian-based manufacturer of vitamin, herbal and mineral supplements, skincare and sports nutrition products. Part of the Hong Kong listed H&H Group, Swisse’s mission is to make people around the world happier and healthier, brought to life not only through its products, but also through a focus on advocating movement, nutrition and mindfulness.
Carter Regulatory Group is an international regulatory consulting firm specializing in regulatory solutions for companies of all sizes, while M. Vicinanzo Consulting provides regulatory direction and strategic solutions to corporate clients on developing and promoting dietary supplements, drugs, cosmetics and food products.
GSK Consumer Healthcare names chief marketing officer
GSK Consumer Healthcare on Monday name Amardeep Kahlon to the role of chief marketing officer and vice president of U.S. marketing.
Kahlon will report to Colin Mackenzie, region head of the Americas, and become a member of his leadership team.
“I’m thrilled to have Amardeep back on our team in the U.S. His familiarity with our market, customers and brand teams will help ensure a smooth transition and keep us on track to deliver our KPIs for Innovation, Performance and Trust,” Mackenzie said.
Kahlon was formerly the vice president and global business leader for cold and flu in the respiratory category, where he was responsible for the global delivery of programs and innovation to drive growth on the Theraflu brand concept.
During his time in the business, Kahlon led a digital acceleration program to drive new content in support of Theraflu innovations.