Vitamin Packs rebrands as Persona
A year after its launch, vitamin and supplement delivery service Vitamin Packs has rebranded as Persona. The Seattle-based company said that its new name reflects its personalized approach to nutrition, which includes personalized daily packs of vitamins, as well as on-call nutritionists and dietitians offering customer support.
The company said that since its launch last year, more than 400,000 consumers have taken its online assessment that can it said creates more than 5 trillion potential nutrition recommendation combinations. The assessment also cross-references more than 650 prescription drugs to help customers avoid drug-nutrient interactions, Persona said.
“Persona is leading the way in personalized nutrition. Acknowledging and recognizing drug-nutrient interactions is vital and something most consumers don’t take into consideration,” said Michael Roizen, Persona science advisory board member and Cleveland Clinic wellness officer “Persona subscribers can take advantage of the industry’s breakthrough technology utilizing the curated survey to help find the ideal supplement regimen that works for their wellness needs.”
Alongside the relaunch, the Persona will be donating 100% of its net sales to Vitamin Angels on Aug. 8.
“We are honored to align Persona with Vitamin Angels, an organization that is extending the reach of nutrition to women and children who are at the highest risk of malnutrition,” said Jason Brown, founder and CEO of Persona. “Persona has been renamed to not only showcase that we care about providing the best possible health care to the people around us, but to also reinforce that we are the most personalized vitamin regimen available in the industry. We look forward to building awareness of Persona, so more people can experience overall wellness through a personalized nutrition program.”
Neosanté marks National Breastfeeding Awareness Month
Neosanté Health Solutions, the maker of Delictase Oral Drops — a lactase enzyme supplement for babies with colic — is marking National Breastfeed Awareness Month. The Boca Raton, Fla.-based company noted that colic often accompanies breastfeeding, potentially leading to irritability, agitation and crying.
The company said babies who don’t produce enough lactase are unable to fully digest the lactose in their mother’s breast milk, leading to bloating and abdominal pain, among other symptoms. Delictase Oral Drops are designed to allow parents to medicate newborns and children about lactose intolerance or maldigestion, Neosanté said.
“Our goal isn’t to stop crying, it is to provide a clean, effective lactase source for babies who lack the enzyme,” said Neosanté CEO João Santos. “By doing this, we address the cause of baby colic. As we say, ‘Don’t just ease the symptoms, attack the cause of infant colic.'”
The company said that its supplement is available in 15-ml bottles for newborns and infants — enough for roughly 44 meals with an average dose of eight drops per meal.
Ascent gets Whole Foods distribution
Sports nutrition brand Ascend is going nationwide. The company announced Friday that it had gained distribution in 400 Whole Foods Market stores across the country for its Ascend Native Fuel Whey Protein and Ascent Pre-Workout starting in August.
“Whole Foods Market is a perfect fit for Ascent’s mission to help our customers naturally improve their athletic performance by providing a purer, less-processed protein product. Our partnership with Whole Foods allows them to find their favorite protein product, on their terms, while doing all of their weekly shopping,” said Paul Vraciu, general manager of Ascent Protein.
The company’s Ascent Native Fuel Whey Protein Powder is available in four flavors — chocolate, vanilla bean, cappuccino and lemon sorbet —and is sold in both 2-lb. bags and 15-count single-serve packets. The Ascent Pre-Workout Clean Energy and Hydration Fuel is available in 30-serving bags and 15-count single-serve packets in watermelon and raspberry lemonade flavors. Ascent said that its products are meant to support clean-eating athletes meet their nutritional goals through real food ingredients and no artificial flavors or sweeteners.
As part of the launch, Ascent said it would be hosting in-store events in stores throughout August and September, kicking off in conjunction with the CrossFit Games and starting with an in-store event in Madison, Wis. From Aug. 1-3. In September, the company will host an in-store workout at an Austin, Texas, location on Sept. 8 with CrossFit Games athletes Katrin Davidsdottir and Brent Fikowski, followed by a product demo.