HEALTH

Vitafusion intros Gorgeous Hair, Skin and Nails multivitamin at Beautycon LA

BY David Salazar

Gummy vitamin brand vitafusion has debuted its latest product at Beautycon LA in Los Angeles. The Ewing, N.J.-based company’s Gorgeous Hair, Skin and Nails vitamin is a raspberry-flavored gummy multivitamin that contains biotin, vitamins C and E and 12 essential nutrients to support hair, skin and nails, the company said.

“The new generation of beauty standards intrinsically embraces wellness and self-care, which aligns with vitafusion’s mission to offer essential nutrients and promote beauty from the inside out,” says Mike Vercelletto, Director of Marketing for vitafusion. “We hope that attendees of Beautycon enjoy their experience with our great tasting gummies and discover the benefits of adding a multivitamin into their beauty routines.”

Vitafusion noted that its gummies are free of high fructose corn syrup, synthetic dyes, gluten and dairy. The vitafusion Gorgeous Hair, Skin and Nails vitamin includes twice as much biotin and six times as much vitamin C as the leading hair, skin and nails gummy supplement per serving, vitafusion said.

At Beautycon LA, the company showcased the product with a retro-themed booth that looked like a 1950s beauty parlor and included photo opportunities with a digital photo booth and beauty props.

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