HEALTH

Vicks ZzzQuil rounds out sleep portfolio with natural line

BY Michael Johnsen

Procter & Gamble entered the natural sleep arena Wednesday with the launch of Vicks ZzzQuil Pure Zzzs Melatonin Gummies.

“There is no ‘one-size-fits-all’ approach to overcome sleeplessness, and since consumers have different needs at different times, we are constantly looking for ways to offer real sleep innovations to meet a variety of those needs,” Phil McWaters, brand franchise director, North America Vicks, said. “Vicks ZzzQuil Pure Zzzs Melatonin Gummies are meant to answer the need for a drug-free option that helps people fall asleep naturally and wake refreshed.”

Roughly two-thirds (67%) of Americans said they have trouble falling asleep at least once a month, and nearly half (47%) reported that they experience this trouble at least once a week, according to a ZzzQuil consumer survey. Additionally, 4-in-5 consumers who tried a sleep aid reported that it helped them fall asleep more easily and stay asleep.

Several suppliers in the category reported that sleep-deprived consumers want something that works quickly, keeps them sleeping through the night and leaves them refreshed and ready to take on the new day, according to a sleep aid report published by the Drug Store News Group in February.

Vicks ZzzQuil Pure Zzzs Melatonin Gummies contain a unique botanical blend of lavender, chamomile, valerian root and lemon balm that will appeal to the growing number of consumers who are in search of non-medicinal sleep aids. The wildberry vanilla flavored gummies are drug-free, vegan, vegetarian and free of artificial flavors, gluten, lactose and gelatin.

In addition to the gummies, the Cincinnati-based supplier has also launched Vicks Pure Zzzs Soothing Aromatherapy Balm, which is formulated with a blend of essential oils like lavender and chamomile.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Contour Next expands diabetes reach through UnitedHealthcare

BY DSN STAFF

Ascensia Diabetes Care’s Contour Next blood glucose monitor is now available to patients covered by UnitedHealthcare commercial plans. Prior to this change, UnitedHealthcare members were unable to obtain the Contour Next portfolio of meters and test strips, unless a Prior Authorization was approved by the plan.

“We are working together with UnitedHealthcare to help their members with diabetes obtain the highly-accurate Contour Next test strips and meters so that they can effectively manage their diabetes,” said Robert Schumm, vice president and managing director of Ascensia Diabetes Care US, which operates out of Basel, Switzerland. “This change will give more people the opportunity to access these products, and at a reasonable cost.”

Specifically, individuals enrolled in UnitedHealthcare commercial plans will have access to these products through their pharmacy benefit at a Tier 2 copay level.

Contour Next can connect mobile devices via Bluetooth to make management easier for patients, the company said, noting that its expanded availability will be a boon for patients manging their diabetes. The Contour Diabetes app collects, stores and analyzes patient blood glucose measurements received from the meter. The company said this data can be used to identify patterns and trends that could help patients better understand how their daily activities affect their blood glucose.

The system includes a smartLIGHT that to provides instant feedback on results, reminders and alerts, as well as a logbook where patients can record meals, activities and medication. Patients also can set up an online account to manage and store their data, as well as have a PDF summary emailed to their caregiver or healthcare professional.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Swisse Wellness names new VP North America

BY DSN STAFF

Supplement maker Swisse Wellness recently named Kimberly Weld its vice president, North America. In this role, Weld will oversee all facets of Swisse operations in the United States and Canada. She will be based in San Diego and report to Oliver Horn, Swisse’s managing director.

“It is a great step forward to add such accomplished talent to our U.S. team,” Horn said. “Kimberly’s strong leadership style and extensive experience in the natural product space will be an invaluable asset as we move into the next phase of market growth here in North America.”

Weld brings more than two decades of experience in the vitamin, mineral and herbal supplement sector encompassing product development, regulatory requirements, sales and market expansion to the Swisse Wellness organization.

“Preventive health care has been a lifelong passion of mine,” Weld said. “Swisse’s reputation for producing only the highest quality products that assist in maintaining optimal health and well-being aligns perfectly with my personal values and beliefs. I am thrilled to be joining a like-minded company committed to making millions of people healthier and happier.”

In her most recent role as vice president of PharmaCare U.S., Weld successfully grew the heritage brand Real Health and such international brands as Bioglan Kids Smart and Promensil. She oversaw the relaunch of Sambucol Black Elderberry, making it the fastest-growing brand in its category across the food, drug, mass and value segments, with annual retail sales of more than $24 million and a year-over-year growth rate of 50%.

Weld spent the early part of her career in new product development, where she gleaned an understanding of the market trends, product sourcing and quality manufacturing required for long-term product viability. Subsequent positions expanded her knowledge of the extensive regulatory requirements for production, as well as Dietary Supplement Health and Education Act compliance, with exposure to the differences between the U.S. and other international markets.

Leveraging this expertise, Weld launched numerous nutritional supplements into the U.S. market for various direct-to-consumer, multilevel marketing and multinational CPG firms in her role as vice president of business development for Natural Alternatives International.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?