Trojan reintroduces Trojan Man campaign
Trojan Brand Condoms is bringing back a familiar face to its ads.
The Ewing, N.J.-based company announced that it would be reintroducing the Trojan Man, to help make intimate conversations around sex less complicated than before.
“Since his introduction over twenty years ago, Trojan Man became famous as this interruptive, gloved hand who showed up with the goods when you really needed him,” Bruce Weiss, Trojan Vice President of Marketing, said. “This led us to ask, who is the man beyond the sleeve? Turns out he’s a sex-positive, sensual adventurer. A modern guy who is open to anything, but always has an eye on protection and shares his knowledge and humor to inspire others.”
Trojan Man embodies modern sex while rejecting labels and stereotypes. Ultimately, his main goal is to help consumers realize that no matter what they’re into, there’s never been a better time than now to enjoy it and the world.
The ads can now be seen on television and fans can slide into his DMs on social media as well over at the @TrojanMan handle.
Warrior Dash names Garden of Life its official nutritional bar partner
Warrior Dash, a 5k obstacle course race, has announced a new partnership with Garden of Life.
The athletic course has named the maker of Certified USDA Organic and Non-GMO Project Verified products its official nutritional bar partner.
Garden of Life also announced that it will be providing all four of its new GōL Bars to every participant at Warrior Dash, to help them refuel and energize.
“We’re excited to bring Warrior Dash participants nationwide our new GōL Bars, providing truly clean protein on-the-go,” Mandy McCarthy, VP of marketing at Garden of Life, said. “Warrior Dash represents the fun, active lifestyle that many of our customers live. We look forward to reaching these new consumers and providing them with truly clean nutrition that tastes great.”
Created with fruit, nuts and 12 g of protein, the GōL Bars are part of Garden of Life’s 333 product lineup, that’s available both in stores and online.
“Garden of Life is a company known for nutrition and quality,” Scott Howard, VP of sales and marketing for Red Frog Events, said. “Our participants love to have fun and aspire to live healthy active lifestyles. What better way for them to fuel-up pre-run, or fill-up post-run, than with a great new nutritional bar from a brand that you can trust.”
Swabbies looks to give busy parents a hand
Swabbies Technologies, the maker of a unique, patented diaper cream delivery system, is looking to grow its in-store presence, the company announced Friday. Started by mom and entrepreneur Carman Campbell, the Dunellon, Fla.-based company sells it Supreme Diaper Cream in traditional 6-oz. jars, but it is looking to make a splash with its applicator that Campbell said makes applying diaper cream mess-free.
The Swabbies 13-g prefilled applicator features a squeeze tube connected to a breakable neck with a sponge applicator at the end. Once the neck is broken, users can squeeze the cream out and use the sponge applicator to spread it with one hand.
Swabbies currently offers three products — the jar, a two-pack of prefilled applicators and a combo set containing both products.
“The product is already available online through Amazon and should be on big retail shelves soon. We hope by year end,” Campbell said, adding that Swabbies recently attended the Tampa, Fla., Prego Expo, giving samples to expecting parents attending. “While we are in the early stages of the company’s development I feel this type of hands-on approach to marketing and educating the public will greatly aid in the success of our brand.”
As Swabbies attends trade shows — including the Florida Kids and Family Expo in late August — the company also recently brought its PR in-house, which Campbell said reflects its personalized approach to business and will allow Swabbies to reallocate resources toward its growth.
“I am confident of the company’s ability to expand the presence both in the U.S. and globally by utilizing this new approach,” Campbell said.