Trojan reintroduces Trojan Man campaign
Trojan Brand Condoms is bringing back a familiar face to its ads.
The Ewing, N.J.-based company announced that it would be reintroducing the Trojan Man, to help make intimate conversations around sex less complicated than before.
“Since his introduction over twenty years ago, Trojan Man became famous as this interruptive, gloved hand who showed up with the goods when you really needed him,” Bruce Weiss, Trojan Vice President of Marketing, said. “This led us to ask, who is the man beyond the sleeve? Turns out he’s a sex-positive, sensual adventurer. A modern guy who is open to anything, but always has an eye on protection and shares his knowledge and humor to inspire others.”
Trojan Man embodies modern sex while rejecting labels and stereotypes. Ultimately, his main goal is to help consumers realize that no matter what they’re into, there’s never been a better time than now to enjoy it and the world.
The ads can now be seen on television and fans can slide into his DMs on social media as well over at the @TrojanMan handle.
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