Swisse Immune Forte
HEALTH

Swisse intros 2 supplements, adds Hemsworth as ambassador

BY David Salazar

Swisse Wellness has been busy. The brand, which leads the VMS category in Australia, has introduced two new products and added actor Chris Hemsworth as its latest global brand ambassador.

The two new products are Immune Forte and Vitamin C + Manuka Honey. Immune Forte is meant to support the body’s immune health with a formulation of andrographis, echinacea, vitamin C and zinc. It retails for $26.93 on Amazon. The Vitamin C + Manuka Honey supplement is meant to support the immune system with such ingredients as manuka honey from New Zealand, lemon and acerola cherry extract. It’s available in chewable tablets with a honey and lemon flavor. It retails on Amazon for $15.54.

The company also has rounded out its roster of brand ambassadors by bringing Hemsworth aboard. He joins ranks that include Nicole Kidman, former Australian cricketer Ricky Ponting, model and meditation expert Ash Hart, and celebrity trainer Luke Milton.

“At Swisse, we are passionately dedicated to making millions of people around the world healthier and happier. Chris is an example of what we stand for and will help inspire our communities to do so with the active lifestyle he embodies,” said Severine Brichards-Roony, H&H Group global director of marketing.

The company is rolling out a marketing campaign featuring Hemsworth that will include social media content and TV and advertising commercials.

“The Swisse message of living healthier and happier aligns with my personal goals. I am looking forward to working with a company that shares these core values,” Hemsworth said.

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