Survey: Patients have hard time tolerating iron supplements
NORTH ANDOVER, Mass. — According to new research commissioned by Nelson, of the most commonly recommended vitamins and minerals, patients have the hardest time tolerating iron.
Researchers from Market Dynamics surveyed 300 U.S. healthcare professionals including physicians, pharmacists, nurse practitioners and dieticians/nutritionists to learn more about their patient conversations around vitamin and mineral supplements. Among the findings — iron led the way in patient complaints.
One-in-two healthcare professionals (48%) indicated that patients "regularly" complained about the side effects from iron. These professionals heard iron complaints at roughly double the rate they did for seven other common supplements, including calcium (28%), vitamin D (27%) and potassium (20%).
Most healthcare professionals (87%) agreed that consumers have a problem taking OTC iron supplements. Nearly 1-in-4 healthcare professionals indicated that at least half their patients who should be taking iron supplements aren’t due to the side effects.
Overall, healthcare providers were mostly likely to speak with pregnant women (47%), seniors (45%), vegetarians (38%) and menopausal women (35%) about iron deficiencies and supplements.
Nelsons manufactures Spatone pur-Absorb Iron, an iron supplement with a clinically proven absorption rate of more than 40%. Because pur-Absorb is more readily absorbed by the body, it can be taken in lower dosages, causing fewer reports of side effects among patients, Nelsons noted.
The Vitamin and Mineral Supplement Survey was fielded between June 11 and July 11.
UrgentRx partners with airline on in-flight product placement
DENVER — UrgentRx on Wednesday announced a new partnership with Allegiant Air, one of the country’s largest low-cost carriers. Allegiant will be the first airline to sell UrgentRx Fast Powders on-board its flights, available for $2 per individual package, making fast pain relief convenient and affordable to Allegiant’s passengers.
"We recognized a need in the marketplace for immediate relief from common sicknesses that put travelers in great discomfort," Jordan Eisenberg, president UrgentRx said. "A partnership between the two companies is a natural fit, given that both UrgentRx and Allegiant Air share the same goal; ensuring consumers are safe and comfortable whenever, wherever, even while 30,000 feet in the sky."
By capitalizing on unused space in the snack carts, UrgentRx can offer airlines the opportunity to gain new revenue while also providing consumers with immediate care, the supplier noted.
"We are pleased to offer our customers fast-acting over-the-counter medication for rapid relief," Andrew Levy, president and COO Allegiant said. "From take-off to landing, we want each passenger to enjoy their flying experience. Providing travelers with easy-to-take over-the-counter relief of common discomforts is an easy way to make travel more comfortable, which is why we are excited to welcome UrgentRx on-board."
GNC wins with motivational and interactive photo, video contest ‘Me on GNC’
PITTSBURGH — GNC on Wednesday identified the winners of the company’s "Me on GNC" photo and video contest. The three top winners in each category, whose stories can be seen on the ME ON GNC Contest web page, will share $100,000 in prizes.
"At GNC, we believe in the power of the individual in reaching their own goals, whether that’s losing weight, training or maintaining a healthy, active lifestyle," Tom Dowd, GNC EVP, chief merchandising officer and general manager, said. "The winners exemplify what’s possible when you commit to wellness."
Callista Puchmeyer of Westlake, Ohio, who won the photo contest, says that she and her husband lost more than 200 pounds together after deciding to get fit for their children. "We start[ed] exercising in December of 2011 and never looked back," Puchmeyer said. "We have run half marathons, a marathon, and multiple races. We have slowly evolved over the last year and a half and now eat clean and make fitness and health a priority. Our main motivators are our three beautiful children. We wanted to be great role models. Through all of this, GNC helped us with all of our supplement needs."
Michael Johnson of Los Altos Hills, Calif., winner of the video contest, reported he had cystic fibrosis, but that doesn’t stop him from being as fit as he can be. "[Cystic Fibrosis] says that I can’t be an athlete. It says I’ll die young. I don’t listen; I define myself," he said. "Through hard work and dedication I have overcome the expectations of my condition. I run, swim, bike, jump rope, lift weights, play basketball — I do anything that challenges me. As a result, my lung capacity is 20% better than a healthy person’s lung capacity. I am an athlete. Thank you, GNC."
GNC’s "Respect Yourself" multi-media branding campaign, "Me on GNC" celebrates individuals who enjoy great self-respect by living a healthy lifestyle. The "Respect Yourself" message drives to the essence of what is the most powerful result when you make the choice to take care of your health and celebrate your own success in health, fitness and overall wellness.