Survey: Almost 2-in-3 adults experience ‘monkey butt’
TREVOSE, Pa. – Three in five adults have experienced chafing and irritation on their skin according to a new survey commissioned by Anti Monkey Butt released Thursday. Among those who have experienced this discomfort, more than two thirds (68%) say this occurs most in their nether regions, including the buttocks and inner thighs.
"If you've experienced regular chafing and irritation 'down there' then you've experienced what's known as monkey butt, but don't go bananas," said Jennifer Moyer, VP marketing for Clarion Brands, the distributor of Anti Monkey Butt. "We're on a mission to save the butts and allow men and women do their favorite activities and not have to worry about uncomfortable friction."
The survey, conducted by Nielsen, found that the most common activities to cause chafing and irritation in the nether regions were cited as walking (26%), exercising (25%), running (21%) and outdoor activities (21%) such as horseback riding or hiking. In addition, men and women are urged to take extra caution during warm summer months when the chances of getting monkey butt are heightened.
Soreness, chafing, redness, itching, and irritability aren't just occurring in the nether regions. A handful of survey respondents claimed this is happening in other areas as well: under their arms (20%), feet (19%), hands (11%) and nipples (6%).
Target issues Fitbit wearables to every employee
MINNEAPOLIS – In conjunction with its focus on wellness announced earlier this week, Target issued a Fitbit activity and sleep tracking device to its associates, the retailer announced Wednesday.
"To make healthy living easier and more fun, Target is giving every U.S. team member a free or discounted Fitbit activity and sleep tracking device (depending on which model they choose) and hosting group Activity Challenges using a corporate wellness platform from Fitbit to help create a combined sense of wellness and community," Target announced.
Earlier Thursday, Fitbit announced a new initiative to make its Fitbit devices HIPPA compliant, facilitating the kind of corporate wellness programs that Target is initiating.
"The Fitbit Wellness division, which offers hardware, software and services to enterprises, has a proven track record of providing guidance and data-driven insights to implement successful corporate wellness programming for a number of Fortune 500 companies like Target," Target added. "The teams that log the most average daily steps from Oct. 15 to Nov. 15 will share $1 million, to be distributed to local wellness non-profits of their choice."
In addition, Target will be offering a new wellness discount that gives all U.S. team members an additional 20% off fresh and frozen fruits and vegetables, Simply Balanced items and C9 activewear, on top of their existing employee discount.
Prestige Brand partnership to promote Monistat to OBGYN community
TARRYTOWN, N.Y. – Prestige Brands and Vertical Pharmaceuticals on Wednesday partnered in an effort to help patients and healthcare practitioners better treat yeast infections. Vertical will be the direct promotion partner to the OBGYN community for Monistat and will detail OBGYN offices and clinics nationwide.
“Effectively reaching healthcare providers has been a major initiative of ours since we acquired Monistat and Vertical brings a wealth of knowledge and experience reaching OBGYNs across the country,” said Tim Connors, EVP sales and marketing Prestige Brands. “We are thrilled about this strategic partnership that will bring the latest data and guidelines for yeast infection treatments to those in the best position to advise patients and help grow our largest brand, Monistat.”
This effort complements Prestige’s direct-to-consumer marketing of Monistat and further expands its professional efforts. Doctors’ offices will be provided with patient education materials and Monistat Sample & Savings packs.
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