HEALTH

Soylent pilots launch of ready-to-drink meals through LA 7-Elevens

BY Michael Johnsen

LOS ANGELES — Rosa Foods, the makers of Soylent, on Friday announced that the company will test its suite of nutritionally complete, ready-to-drink meals at 18 participating 7-Eleven stores in the Greater Los Angeles area beginning July 10. The 7-Eleven locations currently plan to sell three Soylent flavors: Cacao, Cafe Coffiest and the new Cafe Chai.

"Soylent is a differentiated product for the on-the-go, millennial. It is a great example of a product that has reached online success in a short period, and we are excited to collaborate with Soylent to bring the drinkable meals to our stores in a single serving," commented Todd McFarland, 7-Eleven senior product director for vault.

"It is exciting that the demand for our breakthrough line of drinkable meals has moved beyond e-commerce," stated Rob Rhinehart, Soylent CEO. "This new collaboration with 7-Eleven will make Soylent an even better option for customers looking for convenience without sacrificing their health. We are thrilled to be working alongside the talented 7-Eleven team and look forward to building our retail presence nationwide."

Soylent's line of ready-to-drink products are designed from the ground-up to provide the vitamins, minerals, fats, carbohydrates and protein that the body needs – all in a convenient, ready-to-drink package.

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