HEALTH

Soylent pilots launch of ready-to-drink meals through LA 7-Elevens

BY Michael Johnsen

LOS ANGELES — Rosa Foods, the makers of Soylent, on Friday announced that the company will test its suite of nutritionally complete, ready-to-drink meals at 18 participating 7-Eleven stores in the Greater Los Angeles area beginning July 10. The 7-Eleven locations currently plan to sell three Soylent flavors: Cacao, Cafe Coffiest and the new Cafe Chai.

"Soylent is a differentiated product for the on-the-go, millennial. It is a great example of a product that has reached online success in a short period, and we are excited to collaborate with Soylent to bring the drinkable meals to our stores in a single serving," commented Todd McFarland, 7-Eleven senior product director for vault.

"It is exciting that the demand for our breakthrough line of drinkable meals has moved beyond e-commerce," stated Rob Rhinehart, Soylent CEO. "This new collaboration with 7-Eleven will make Soylent an even better option for customers looking for convenience without sacrificing their health. We are thrilled to be working alongside the talented 7-Eleven team and look forward to building our retail presence nationwide."

Soylent's line of ready-to-drink products are designed from the ground-up to provide the vitamins, minerals, fats, carbohydrates and protein that the body needs – all in a convenient, ready-to-drink package.

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HEALTH

thinkThin launches line of plant-based protein products

BY Michael Johnsen

LOS ANGELES — As consumers shift toward plant based nutrition and with 36% of Americans eating a vegetarian meal at least once a week, thinkThin recently announced a new range of plant based protein products spanning from high protein bars to protein powders.
 
“Innovating in the nutrition and food space means we have to constantly evaluate ingredient and food sources. With the growing numbers of flexitarians and consumers actively incorporating plant based foods in their meals, we knew this was a space we could lean into that would complement our current product offerings," stated Michele Kessler, CEO thinkThin. "It was just a matter of understanding which combinations of plant-based sources tasted best while still delivering category leading nutritionals.”

Building on the recently launched thinkThin Protein & Superfruit bar line, which includes one vegan bar in a Lemon Cranberry Chia flavor, the following new thinkThin products are now rolling out to retail stores nationwide:'

  • Sea Salt Almond Chocolate High Protein Bar, which combines dark chocolate, roasted almonds and a hint of sea salt, and provides 13 grams of plant based protein and 5 grams of sugar;
  • Chocolate Mint High Protein Bar, with a chocolate mint flavored center covered in dark chocolate, and provides 13 grams of plant based protein and 5 grams of sugar;
  • Belgian Chocolate Protein & Probiotics Powder Mix, made with European cocoa, containing 20 grams of plant based protein, prebiotic fiber and one billion CFUs live probiotics per serving; and
  • Madagascar Vanilla Bean Protein & Probiotics Powder Mix, made with real vanilla bean and Madagascar vanilla flavor, 20 grams of plant based protein, prebiotic fiber and more than one billion live probiotics per serving.

 
Each of the company’s new Plant Based High Protein Bars and Protein & Probiotic Powder Mixes are crafted with no soy ingredients, and are GMO-free, gluten free and vegan.
 
Select flavors will be rolling out to retail stores nationwide, including Whole Foods Market, Kroger, Target and Walmart.  

 

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Will Vitamin Packs do to VMS what Dollar Shave Club did to razors?

BY Michael Johnsen

SEATTLE — Vitamin Packs on Thursday entered the personalized nutrition market using a proprietary algorithm called Sage that uses inputs about lifestyle and nutrition habits while examining more than 650 potential medication interactions to recommend supplements that are personalized for each customer.

"We are thrilled to introduce Vitamin Packs to health-conscious Americans who want to achieve better health through nutrition," stated Jason Brown, CEO Vitamin Packs. "Nutrition is more than a one-size-fits-all approach – it's about understanding how your body works, what fuels it for success and how it interacts with prescription medications. A number of factors can impact vitamin, mineral and nutrient needs," he said. "That's why personalized nutrition is so important, and that's why we created Vitamin Packs. Our supplement recommendations are designed to provide only what your body needs. No more, no less."

Vitamin Packs' start dates back to 1999 when the founders saw an opportunity to personalize nutrition for consumers through intelligent technology they developed called "Vitamin Advisor." Today, the company introduced the next generation of its technology – Sage – which thrives on information it collects from peer-reviewed scientific studies, patient visits and the wisdom of Vitamin Packs' expert physicians and nutritionists.

"It's refreshing to work with a company that is passionate about tailoring nutrition to individual needs and wants," commented Michael Roizen, the original chief wellness officer of the Cleveland Clinic and chairman of Vitamin Packs' science advisory board. "Vitamin Packs takes the guesswork out of nutrition by being a trusted wellness advisor, and I'm honored to provide my medical perspective to help shape holistic health for consumers."

To ensure accuracy of vitamin and nutrient recommendations, the Vitamin Packs' science advisory board monitors and evaluates the latest nutrition and lifestyle scientific research.

Vitamin Packs' free Nutritional Assessment can be accessed at www.vitaminpacks.com to reveal the vitamin and nutrient combinations that are unique to a customer's body, lifestyle and health habits. Every month, a 28-day supply of vitamins and nutrients individually packaged in tear-off pouches are delivered to the customer.

It costs as low as $1 per day for Vitamin Packs, depending on the number of recommended supplements customers choose to add to their daily regimen. Customers may cancel the service at any time. Subscriptions include unlimited access to a personalized Knowledge Center where customers will receive nutrition and wellness news, tips and insights curated by Vitamin Packs' experts.
 

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