HEALTH

SmartyPants Vitamins premieres animated series starring ‘New Girl’ actress

BY David Salazar

SmartyPants Vitamins is tackling consumer questions with a new animated series. The Los Angeles-based company on Monday premiered “Smarter Asks Questions,” which stars “New Girl” actress Hannah Simone and looks to demystify the process of navigating the vitamin aisle.

The company already has posted two installments of the series, “Needs” and “Price” on its website.

“At SmartyPants, we believe that doubt makes us smarter, so we’re excited to launch a new campaign that embraces the challenging questions around vitamins,” said Courtney Nichols Gould, SmartyPants Vitamins co-founder and co-CEO. “We have always been committed to using the best ingredients and the latest research to inform our products, but we realized that people want to know more than what goes into their vitamins – they want to know why. This video series helps bring the ‘why’ to life, and Hannah Simone’s smart and approachable tone is a perfect fit for the SmartyPants brand.”

SmartyPants Vitamins currently markets two dozen formulas for all ages. It introduced its Organics line in June and is focused on using the best ingredients to create comprehensive formulas, the company said. In partnership with Vitamin Angels, it donates nutrients to mothers and children around the world for every bottle sold.

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