HEALTH

SmartyPants Vitamins premieres animated series starring ‘New Girl’ actress

BY David Salazar

SmartyPants Vitamins is tackling consumer questions with a new animated series. The Los Angeles-based company on Monday premiered “Smarter Asks Questions,” which stars “New Girl” actress Hannah Simone and looks to demystify the process of navigating the vitamin aisle.

The company already has posted two installments of the series, “Needs” and “Price” on its website.

“At SmartyPants, we believe that doubt makes us smarter, so we’re excited to launch a new campaign that embraces the challenging questions around vitamins,” said Courtney Nichols Gould, SmartyPants Vitamins co-founder and co-CEO. “We have always been committed to using the best ingredients and the latest research to inform our products, but we realized that people want to know more than what goes into their vitamins – they want to know why. This video series helps bring the ‘why’ to life, and Hannah Simone’s smart and approachable tone is a perfect fit for the SmartyPants brand.”

SmartyPants Vitamins currently markets two dozen formulas for all ages. It introduced its Organics line in June and is focused on using the best ingredients to create comprehensive formulas, the company said. In partnership with Vitamin Angels, it donates nutrients to mothers and children around the world for every bottle sold.

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HEALTH

Combe launches ‘BoGoGo’ emergency contraception promotion

BY David Salazar

Combe, maker of recently introduced emergency contraceptive Preventeza by Vagisil, has launched a campaign aimed at boosting accessibility by giving away as much as $1 million of the product. The “Buy One Get One or Give One” effort will offer those who purchase Preventeza on Vagisil.com the option to get a free dose to keep on hand or give to someone in their life who might need it.

An OTC single-tablet levonorgestrel regimen, Preventeza — which hit shelves in May — is indicated to prevent pregnancy before it starts. The BoGoGo campaign is launching alongside a social media push from Combe, which will use the hashtag #WeAre1in2 to highlight the fact that even while 1-in-2 women might need emergency contraception at some point, only some 10% have actually used it.

“We are thrilled about the BoGoGo promotion as it provides us with the opportunity to educate women about the need for and the importance of access to emergency contraception,” Vagisil CEO Keech Combe Shetty said. “Moreover, it remains shocking to us that while 1-in-2 women may need an EC in their lifetime, only 10 percent of women have actually used it. This is why we are giving away up to $1 million worth of Preventeza as it aligns with our mission at Vagisil to empower women to take ownership of their reproductive health without shame.”

The BoGoGo promotion will be activated at checkout on Vagisil.com, the company said.

“It is an important time in the history of our country for women to gather together on critical issues related to reproductive health,” said sexuality and relationships expert Logan Levkoff. “The fact that 45% of pregnancies remain unplanned or mistimed clearly demonstrates the need for education so women can understand that there are safe and effective tools that serve as back-ups for regular birth control in case of unprotected sex or when birth control fails.”

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BPI Sports enters Shopko, Wegmans

BY David Salazar

Sports nutrition supplement company BPI Sports has two new retail partners. The company’s products are now being sold at Shopko and Wegmans locations. The addition of BPI Sports in these retailers grows the company’s presence in brick-and-mortar stores and joins such specialty retailers as Vitamin Shoppe and GNC and such drug and mass retailers as Walgreens, Kroger and SuperValu, the company said.

“Sports nutrition is no longer limited to a particular consumer or channel,” said Jennifer Hughey, president and CEO of BPI Sports. “Fitness enthusiasts are everywhere, and they are getting their supplements from many different outlets. So while we will continue to nurture the relationships with our specialty retail partners that allow us to target our core consumer, we must expand into additional retailers to reach this new, more mainstream audience. Partners like Walmart, Shopko, Kroger, Wegmans, and Walgreens are paramount to our success in these new markets.”

The entries follow several others that the company has racked up as Hughey approaches her one-year mark at the helm of the company, which markets such projects as Keto Bomb, ISO HD and 1MR Vortex.

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