HEALTH

SKYN Condoms launches global ‘Save Intimacy’ campaign

BY Antoinette Alexander

SKYN Condoms announced on Wednesday the launch of a new campaign with one resounding purpose — to “Save Intimacy.”

The campaign is designed as an imaginative way to reinforce the innovations of SKYNFEEL technology, SKYN’s ultra-soft and thin non-latex polyisoprene condom material.

The campaign, created with Sid Lee Paris, rolls out with a brand film that transports viewers to an imagined, yet not so distant future — a future in which a universal dependence threatens fundamental human connection. In this ultra-connected world where technology has taken over human interactions, humanity has allowed smartphones, VR and technological innovations get the better of their sexuality.

“When Netflix launched, for example, sexual relations dropped 10 percent,” explained Mehdi Benali, managing director at Sid Lee Paris. “Today, it’s easier to look at strangers’ everyday lives on Instagram than it is to meet someone in person.”

“With ‘Save Intimacy,’ our aim was to strengthen SKYN’s brand message by putting sexuality at the heart of both the social and sensual discussion,” added Marta Toth, head of strategic planning – global marketing at LifeStyles Healthcare. “We needed to shift away from functional speech to speak to a target that does not want to, and should not have to choose between safe sex and great sex.”

Launching globally across digital and social platforms, the “Save Intimacy” campaign will activate in the United States, Canada, Brazil, France, Poland, Italy, U.K. and Australia.

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Heel Defender Orthotic Insoles selected for clinical trial

BY Antoinette Alexander

Defender Operations announced on Tuesday that its flagship product, Heel Defender Comfort Orthotic Insoles, has been selected for use in a clinical trial of a new treatment for Achilles Tendonitis.

The treatment entails the injection of a bioactive tissue matrix allograft to promote healing of chronic Achilles Tendonitis. A clinical trial is currently underway to investigate the therapeutic results of this treatment. Potentially, this therapy could help millions suffering from their painful and debilitating foot condition.

An important part of the clinical trial is the use of Heel Defender Comfort Orthotic Insoles by patients post-treatment to offload the pressure on their heel when standing or walking.

“Heel Defender orthotics are simply the best solution available on the market for decreasing pressure on the painful heel,” said Jason Hanft, a Miami foot and ankle surgeon with more than 30 years of experience. Hanft invented Heel Defender after his own heel was crushed in an accident and he could not find an effective orthotic to relieve his chronic foot pain. He developed Heel Defender to meet his own need and help others. The product is currently sold on Amazon.

 

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Cold sore brand launches initiative to restore sun-damaged murals

BY Antoinette Alexander

This summer GSK Consumer Healthcare’s Abreva, an OTC cold sore medication, is lending a hand to local communities by restoring the faces of some of their most beloved murals.

The brand is launching the initiative to remind consumers that UV rays are a common trigger of cold sores.

To restore beauty to more than just human faces, Abreva has partnered with CITYarts in New York City and the Chicago Public Art Group to restore five murals in the New York and Chicago areas. Abreva donated $20,000 to each organization to fund the restorations.

“Murals are a fixture of many local communities and when they are faded and run down, these neighborhoods feel less than beautiful, which is similar to how people with cold sores feel,” said Rishi Mulgund, senior brand manager, Abreva. “We’re excited to give back to the community, educate about the impact of UV rays and restore beauty to all kinds of faces this summer.”

In New York City, the brand’s donation will support the restoration of “CITYarts Mosaic Peace Wall” in Harlem, “Alice on the Wall” and the “Flowering Vine” murals. In Chicago, it will support the restoration of “Childhood is Without Prejudice” and “Another Time’s Voice Remembers My Passion’s Humanity” murals. The restorations will take place throughout the summer.

 

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