RB, Walmart and Doctor on Demand partner on promotion
Walmart, Reckitt Benckiser and telehealth service Doctor on Demand have teamed up on an effort aimed at making healthcare more accessible. This fall, Walmart shoppers who buy such RB brands as Mucinex, Delsym, Airborne or Digestive Advantage online or in-store will receive a limited-time offer for a no-cost Doctor on Demand consultation.
“This initiative is a big first step in delivering on RB and Walmart’s shared purpose of unlocking every American’s right to healthier lives,” said Gregory Chabidon, chief medical officer USA of RB’s health unit. “We found through research that many Walmart shoppers are looking for new ways to take health matters into their own hands. However, despite consumers’ desire to take more control of their health, the path isn’t always clear, and access to fast, reliable and affordable healthcare solutions remains a cause of stress.”
Chabidon said the effort, which is part of RB’s larger commitment to provide more affordable healthcare access to consumers, was timed specifically at the start of cold and flu season.
“At Walmart, we are committed to the health and wellbeing of our consumers,” said Annie Walker, vice president of OTC merchandising at Walmart. “We believe that this collaboration will be a tremendous step forward in improving access to healthcare, during a time when people face challenges to getting the right treatment at the right time.”
Doctor on Demand CEO Hill Ferguson said the effort marks a step forward for telemedicine and awareness of the 24/7 service. “At Doctor On Demand, our physicians can treat 90% of the most common medical issues seen in the ER and urgent care, including cold and flu, skin and eye issues, allergies, back pain and more,” Ferguson said. “We’re proud to be driving innovative solutions that put patients first and improve access to care this cold and flu season and beyond.”
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