RB intros Mucinex Cold & Flu All in One
Reckitt Benckiser’s Mucinex is bringing a new addition to its lineup to shelves. Mucinex Cold & Flu All in One. The product is a multi-symptom formula the brand said tackles headache and body pain, nasal congestion and sinus pressure, cough and chest congestion and sore throat and fever.
“Mucinex Cold & Flu All in One provides a single, convenient solution for nine cold and flu symptoms, so people can get back to being their superhero selves during these busy fall and winter months,” said Brian Dolan, Mucinex equity lead. “When you’re sick and feeling miserable, it’s really best to stay home and recover, but we all know that life goes on and many people refuse to take sick lying down. Mucinex Cold & Flu All in One can be a secret weapon for those moments.”
Alongside the product launch, Mucinex shared the results of a recent survey that found that more 63% of respondents said they would hide cold and flu symptoms to not miss out on doing what they want to do. However, 82% of those surveyed said they wish people they see out and about with cold and flu symptoms had stayed home.
The brand has partnered with Minka Kelly — who is set to play Dove in the superhero TV show “Titans” — to share how the new product helps fight symptoms.
“My work and travel schedule means I’m more likely to get sick at a time when I can’t let a cold or flu get in my way,” Kelly said. “When you get sick, it’s never just one thing – there are always multiple symptoms trying to get in your way. Mucinex Cold & Flu All in One relieves nine signs of the cold and flu to help you get back to being your superhero self.”
Mucinex Cold & Flu All in One currently is available at major retailers, including CVS Pharmacy, Rite Aid, Walgreens, Walmart and Target.
Glanbia to acquire SlimFast
SlimFast is set to be acquired by Glanbia from current owners KSF Holdings and HNS Intermediate for $350 million. SlimFast had 2017 net sales of $212 million, EDITDA before non-recurring costs of $24 million and a net loss of $12 million after one-time supply train transition expenses.
“I am pleased to announce that we have agreed to acquire SlimFast, a leading consumer brand in the $8 billion weight management nutrition market, an adjacency to the Glanbia Performance Nutrition brand portfolio,” said Siobhán Talbot, group managing director of Kilkenny, Ireland-based Glanbia. “SlimFast is an established and enduring brand and, along with nutritional supplements brands ‘Healthy Delights’ and ‘Nu-Therapy,’ complements our existing portfolio targeting lifestyle consumers. It plays to global consumer trends focused on convenient formats and snacking. The transaction is in line with our strategic ambition to extend the reach of our Glanbia Performance Nutrition portfolio to related consumer needs.”
Glanbia said it expects the transaction to close before the end of 2018, subject to completion conditions, agreed closing accounts and regulatory approval. The final price will depend on the value of actual working capital
Vitafive, Harmony Hemp win DSN/ECRM Buyers’ Choice Awards
Vitafive won the Drug Store News/ECRM Buyers Choice award for its vitamin and supplement gummies during ECRM’s recent Vitamin, Weight Management & Sports Nutrition EPPS. Harmony Hemp was a finalist with its line of non-CBD hemp-based supplements.
The two companies were selected from dozens of entries in the award program, samples of which were displayed during an Innovation Hour opening reception. Buyers met with suppliers during the hour and cast their votes based on product innovation and packaging, as well as their discussions with participants.
First place winner vitafive’s goal is to provide vitamins and supplements that help enhance the five food groups, with products developed to be as delicious as they are healthy for consumers. The gummies address various health needs such as immunity, cognitive function, beauty, healthy bones, and restorative sleep, and are gluten-free, allergen-free and vegan.
The packaging is designed to be informative, exciting, and eco-friendly, focusing on the product’s key feature so the consumer knows not just what they are buying, but why they are buying it. By using pouches over bottles, the company says it uses 80 percent less plastic.
“We believe one of the reasons that we won the Buyers Choice award is because our packaging drew in buyers and the samples allowed buyers to taste the product,” said Garrett Adair, Co-Founder of vitafive. “In our minds is a huge plus because that is exactly how consumers will experience our product on shelves.”
Finalist Harmony Hemp founder Courtney Roundy began learning about CBD from his good friend whose son was experiencing positive results treating Schizophrenia with CBD. Having known his friend’s son prior to diagnosis, seeing the results firsthand was the catalyst for further research and the development of Harmony Hemp. The company has since developed several condition-specific formulations enhanced by CBD as a result of the evidential findings of this remarkable plant. With 34 years of FDM experience and existing vendor relationships among all major retailers, Roundy knew he was in a unique position to bring Harmony Hemp’s vast selection of cross-category products to a larger audience and help as many people as possible with their overall wellness.
The winning product is actually a non-CBD extension of Harmony Hemp’s condition specific, hemp supplements. Understanding the state-to-state and federal regulatory constraints and the stigma associated with CBD, Roundy knew that a staged product launch, from non-CBD to CBD products, would be ideal for the mass retail market. “By creating a family friendly, non-CBD line in addition to the CBD line, Harmony Hemp will bridge the gap national retailers have regarding CBD,” said Roundy. “By having a staged product launch from non-CBD to CBD products, we enable retailers to be first to market and have their stores become a destination which will inevitably grow the basket.”
“The two Buyers Choice award winners demonstrate just how much the VMS category is innovating,” said Judy Ard, VP of Healthcare for ECRM. “Whether it’s informative and unique packaging as with vitafive, or a product which provides a non-CBD on-ramp to future CBD adoption, as with Harmony Hemp, these suppliers are thinking of tomorrow’s needs today.”