Playtex Simply Gentle Glide heroes simplicity with relaunch, video spoof

BY Antoinette Alexander

Edgewell’s feminine care brand Playtex has launched a short video featuring actress comedian D’Arcy Carden spoofing the fact that, despite the influx of “extras” in today’s society, simple is all you need when it comes to tampons.

“It’s funny how extra things have gotten in everything – from diet crazes, new technology and apps launching seemingly every day, even down to the fem care category. I don’t need a tampon to balance my flora, I need one to absorb my period flow and I love that Playtex Simply Gentle Glide is reminding women to get back to the simple things,” Carden said.

Relaunching in June, the Playtex Simply Gentle Glide line now comes with a clear applicator free from colors, dyes and BPA.

“We felt it was time to speak to our customers with a fresh take on the current conversation happening around feminine care,” said Devon Driscoll, brand manager at Playtex Simply Gentle Glide. “This campaign heroes simplicity and is a reminder to simplify our lives a bit – because, at the end of the day, women want a tampon that is safe, gentle and reliable, and that’s what we offer.”


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