Pampers unveils Cruisers 360 Fit diapers
Pampers’ latest launch is a diaper meant to keep up with its active wearers. The Procter & Gamble brand has launched Pampers 360 Fit diapers, no-tape diapers that feature a stretchy waistband that the company said can adapt to babies’ movements.
“Pampers loves the curious nature of babies and toddlers, and we are committed to supporting them as they develop and discover the world,” said Andre Schulten, P&G vice president and general manager, baby care North America. “With so many things to see and do, babies and toddlers need diapers that can keep up with their great adventures. This is why we designed Pampers Cruisers 360 Fit diapers with an innovative stretchy waistband that moves as baby moves, and paired it with the Pampers protection parents trust.”
In addition to the stretchy waistband, Pampers Cruisers 360 Fit features air dry channels that offer breathability and up to 12 hours of protection, as well as dual leak-guard barriers that gently seal around a baby’s legs to protect where leaks happen the most. The product, made with soft material meant to feel like cotton, has been tested by dermatologists, and clinically proven to be hypoallergenic and gentle for a baby’s skin, Pampers said.
Pampers Cruisers 360 Fit diapers are available in sizes 3 to 6, with a suggested retail price that starts at $11.99.
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