HEALTH

Olly partners with Ellen DeGeneres, Kristen Bell

BY Michael Johnsen

Olly is embarking on its biggest marketing push to date with a campaign that culminates in “Bad Mom” star Kristen Bell “momsplaining” to women on the popular daytime talkshow “The Ellen Show” that’s headlined by Ellen DeGeneres.

The San Francisco-based supplement manufacturer partnered with Yard NYC on the new campaign, called Happy Inside Out, representing a $10 million ad spend. The campaign addresses what’s inside every Olly that makes it so good at keeping consumers happy on the outside, showcasing a series of colorful videos that tell the story of each Olly product with a style and playfulness rarely seen in this category.

The campaign includes television, mobile, social, in store and digital creative. The year-long campaign will be featured across more than 65 cable networks, 40% of which will be aired during prime time on shows like “Wheel of Fortune,” “Jeapardy,” “Access Hollywood,” “Bones” and “Scandal.”

The campaign will also make a big splash on “The Ellen Show,” where Olly is sponsoring “You’re Doing It Mom,” a six-episode digital series starring Bell tht is expected to enerated more than 500 million views.

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