Neosanté marks National Breastfeeding Awareness Month
Neosanté Health Solutions, the maker of Delictase Oral Drops — a lactase enzyme supplement for babies with colic — is marking National Breastfeed Awareness Month. The Boca Raton, Fla.-based company noted that colic often accompanies breastfeeding, potentially leading to irritability, agitation and crying.
The company said babies who don’t produce enough lactase are unable to fully digest the lactose in their mother’s breast milk, leading to bloating and abdominal pain, among other symptoms. Delictase Oral Drops are designed to allow parents to medicate newborns and children about lactose intolerance or maldigestion, Neosanté said.
“Our goal isn’t to stop crying, it is to provide a clean, effective lactase source for babies who lack the enzyme,” said Neosanté CEO João Santos. “By doing this, we address the cause of baby colic. As we say, ‘Don’t just ease the symptoms, attack the cause of infant colic.'”
The company said that its supplement is available in 15-ml bottles for newborns and infants — enough for roughly 44 meals with an average dose of eight drops per meal.
Ascent gets Whole Foods distribution
Sports nutrition brand Ascend is going nationwide. The company announced Friday that it had gained distribution in 400 Whole Foods Market stores across the country for its Ascend Native Fuel Whey Protein and Ascent Pre-Workout starting in August.
“Whole Foods Market is a perfect fit for Ascent’s mission to help our customers naturally improve their athletic performance by providing a purer, less-processed protein product. Our partnership with Whole Foods allows them to find their favorite protein product, on their terms, while doing all of their weekly shopping,” said Paul Vraciu, general manager of Ascent Protein.
The company’s Ascent Native Fuel Whey Protein Powder is available in four flavors — chocolate, vanilla bean, cappuccino and lemon sorbet —and is sold in both 2-lb. bags and 15-count single-serve packets. The Ascent Pre-Workout Clean Energy and Hydration Fuel is available in 30-serving bags and 15-count single-serve packets in watermelon and raspberry lemonade flavors. Ascent said that its products are meant to support clean-eating athletes meet their nutritional goals through real food ingredients and no artificial flavors or sweeteners.
As part of the launch, Ascent said it would be hosting in-store events in stores throughout August and September, kicking off in conjunction with the CrossFit Games and starting with an in-store event in Madison, Wis. From Aug. 1-3. In September, the company will host an in-store workout at an Austin, Texas, location on Sept. 8 with CrossFit Games athletes Katrin Davidsdottir and Brent Fikowski, followed by a product demo.
Familiar juice maker breaks into energy drinks
Juice maker Welch’s is expanding its horizons beyond juice. The Concord, Mass.-based company is entering the energy drink space with its Welch’s Sparkling Plus Energy drinks, whose launch it announced Wednesday. The product pairs Welch’s juice with organic coffee extract to offer consumers energy, the company said.
“We saw a need in the market for an energy drink that actually tastes good,” said John Walston, Welch’s senior brand manager. “Welch’s Sparkling Plus Energy delivers a great, bold taste and it’s a product you can feel good about buying because as always, 100% of our profits go back to our small family farmers. The energy drink category is expanding, and we are excited to evolve our portfolio with a new product offering outside of the juice aisle.”
Welch’s said the new products will be available in 16-oz. cans in Sparkling Grape and Sparkling Fruit Punch varieties for a suggested retail price of $2.19. The company said the new product is aimed at a male audience in the current limited rollout markets of New York City, Philadelphia and Washington, D.C. The company said it would be expanding to more markets in the future.