NasoNeb looks to build awareness of its sinus therapy device
Prescription drugs aren’t the only products that make the transition from prescription-only to the OTC aisle. NasoNeb’s Sinus Therapy System recently made the switch, so Drug Store News caught up with NasoNeb president William Flickinger to discuss how the company is looking to make consumers aware of the recent switch and help retailers build out their sinus care offerings with the product.
Drug Store News: Tell us about NasoNeb. How does it work?
William Flickinger: The patented NasoNeb Sinus Therapy System delivers a high concentration of medication throughout the nasal and paranasal sinus cavities, unlike spray bottles that reach only the front of the nasal cavity or irrigation bottles that reach only two-thirds or so of the cavity with a weak solution.
The NasoNeb STS is used to deliver NasoNeb Moisturizing Nasal Solution, any saline products and prescription medications for people suffering from nasal allergies, sinus infections and other sinus conditions. The NasoNeb technology has been the subject of several clinical studies at leading universities and institutions, including positive outcomes studies.
The NasoNeb STS includes a compressor that delivers filtered air into the NasoNeb Cup Assembly via a supply tube. The air exits a small port in the cup. This airflow draws fluid into the airstream to create a spray. The large droplet size of the spray ensures the medication stays in the nasal cavity and out of the lungs. The airflow pushes the spray deep into the nasal cavity, past those structures that stop weaker sprays delivered by spray bottles.
The NasoNeb System has moved from prescription-only to OTC. Physicians have had experience with the prescription-only NasoNeb for several years. They know the product and recommend it by name to their patients.
Eventually, the cup assembly and tubing should be replaced about every six months. The NasoNeb STS Supply Kit is an opportunity for additional revenue.
DSN: How are you promoting the product to consumers in-store?
WF: We have created an attractive aisle display and work with retailers to provide in-store coupons, promotions, photos for ads in circulars and in-store flyers. Temporary price reductions are scheduled for maximum sales impact in peak seasons.
DSN: How about out of store and through educational vehicles?
WF: Consumers visit the NasoNeb website, where we have many resources for them, including detailed descriptions, introductory and how-to-use videos, and testimonials from actual users. Consumers often find us through our Facebook page, where there is a growing community that interacts with each other, shares our posts and responds to boosted posts. They also can find our videos on our YouTube and Vimeo channels. We have developed radio scripts to be used with local market, and are expanding our social media campaign.
DSN: How can retailers maximize sales from it in terms of marketing and merchandising?
WF: Strategically place the product in such high-traffic areas as the cough-cold section to ensure its visibility to the consumer, particularly during the cough-cold and allergy seasons. This could be placement in the aisle display, on an endcap and near the pharmacy counter. Ensure that the pharmacist and pharmacy tech are aware of the product and its benefits. NasoNeb provides educational tools for the pharmacist and pharmacy techs to ensure they are familiar with the NasoNeb STS and why it is superior to other delivery systems.
DSN: Are there other products in your pipeline? Can you tell us about them?
WF: We continue to investigate additional opportunities to extend the NasoNeb franchise. For instance, we recently released NasoNeb Moisturizing Solution. When used in the NasoNeb STS, NasoNeb Moisturizing Nasal Solution provides an intensive, deep moisturizing experience. Its dual-salt formulation contains multiple moisturizers and is pH balanced for the nose. It is less drying than saline, non-habit-forming and safe for daily use. The NasoNeb Moisturizing Nasal Solution and Supply Kit represent repeat sales in a razor-razorblade model.
Mason Vitamins adds 3 new products
Mason Vitamins is expanding its lineup. The Miami Lakes, Fla.-based company has added three products to its offerings — DIM, Apple Cider Vinegar plus Matcha, and Beet Root with Magnesium supplements.
DIM, or diindolylmethane, is found in cruciferous vegetables, and Mason Vitamins said it is reported to produce changes in estrogen metabolism, which is thought to influence the development of certain hormone-dependent illnesses. The company also said it may increase defense against acute illnesses, and recommended merchandizing it in the women’s section of the supplement area to boost sales.
Mason’s Beet Root with Magnesium contains antioxidants, dietary fiber, calcium, iron, potassium, folate and manganese, the company said. Beets also are rich in nitrate, which can help lower blood pressure, while supporting increased energy and stamina. Mason Vitamins recommended merchandising beetroot supplement in the antioxidant section of the supplement area.
The company’s Apple Cider Vinegar with Matcha supplement is meant to support healthy digestion and metabolism to promote weight loss goals. The company recommended merchandising the product in the diet section.
UltuCup joins ranks of menstrual cup segment
Ultumum, based in Kitchener, Ontario has joined the menstrual cup segment with its latest product, the UltuCup. The reusable menstrual cup collects, rather than absorbs, period blood for up to 12 hours leak-free.
The company said that in the last decade, menstrual cups have gone from being a niche product to being a common alternative to traditional menstrual care products.
The UltuCup is made from 100% healthcare-grade silicone designed for the consumer’s sensitive anatomy. The product has air holes to assist removal, a bell shape to ensure proper positioning and a smooth rim for long-lasting comfort and gentle insertion.
The UltuCup is reusable, its packaging is recyclable and the starter guide is printed on recycled paper with vegetable-based inks. The product’s packaging, which features a minimal design, is supposed to ensure customer satisfaction and limit the product’s environmental impact.
The UltuCup is available in three sizes: Model 1, Model 2 and the Low Cervix Model. The Low Cervix Cup, or The Mini Cup, is recommended for individuals with a low cervix, or for those who feel that Model 1 is too long.